Analysis · Commerce & Consumer Brands

Cover It Up expands with international brands and Virat Kohli endorsement

What they do

Cover It Up is a tech accessories brand with over 5 crore customers, selling through Meta and Instagram

The company raised ₹3.5 crores and recently onboards international tech brands, aiming to become a one-stop hub for premium accessories

Virat Kohli was spotted with a Cover It Up case after the latest onboarding, which happened in the last 30-40 days

Cover It Up, a tech accessories brand, has grown to serve over 5 crore customers through Meta and Instagram.
The company was founded by Ronak Sarda, who used ₹21,000 from a birthday gift to start the business.
Cover It Up raised ₹3.5 crores after bootstrapping to ₹7.5 crores, focusing on premium tech accessories.
The brand has licensing deals with IPL teams, Marvel, and Disney to combat piracy and build credibility.
Cover It Up recently onboards international tech brands, aiming to become a one-stop hub for premium accessories.
Virat Kohli was spotted with a Cover It Up case after the latest onboarding, which happened in the last 30-40 days.

Cover It Up's licensing deals with IPL, Marvel, and Disney help differentiate it from copycats and build credibility.
The company's pivot to a one-stop hub for international tech brands reflects a strategic move to capitalize on the iPhone surge.
The endorsement by Virat Kohli, a high-profile cricket player, adds visibility and credibility to the brand.

Cover It Up sells tech accessories such as phone cases, primarily through Meta and Instagram.
The company has over 5 crore customers and operates a made-to-order model.
Cover It Up built custom backend systems to handle surging demand and manage the made-to-order process.
The brand focuses on premium accessories, positioning itself as a high-end alternative to mass-market options.
Cover It Up's licensing deals with IPL, Marvel, and Disney help differentiate it from copycats and build credibility.

Cover It Up aims to become a one-stop hub for international tech brands.
The company is focusing on onboarding more international brands to expand its product range.
Cover It Up is leveraging social media platforms like Meta and Instagram for growth.