Funding · Commerce & Consumer Brands

WomenLikeU secures $150K from 100X.VC

What they do

The brand focuses on comfort, fit, and technology-led garment development

It raised approximately $150,000 from venture capital firm 100X.VC

WomenLikeU makes vacation wear and lifestyle fashion for women

WomenLikeU is a vacation wear and lifestyle fashion brand founded by Zoheib Jilani.
The brand raised approximately $150,000 from 100X.VC.
Zoheib Jilani has 16 years of experience in the fashion industry across retail, manufacturing, startups, and operations.
The company appeared on Shark Tank India.
WomenLikeU follows a product-first philosophy focusing on comfort, fit, functionality, and technology-led garment development.
The brand conducted extensive consumer research, interacting with more than 1,000 women to understand sizing, fit, comfort, and purchasing behavior.
It soft-launched products to a smaller consumer base and iterated based on feedback.

The founder believes product quality determines customer retention, not marketing or discounts.
The brand prioritises better fit engineering, functional design, fabric technology, and comfort for Indian climates and lifestyles.
WomenLikeU follows a bootstrapped, measured scaling approach with financial discipline.
The founder advises founders to test hypotheses before scaling and avoid over-optimising for funding cycles.

WomenLikeU makes vacation wear and lifestyle fashion for women.
The brand is product-first, focusing on comfort, fit, functionality, and technology-led garment development.
It is research-oriented and conducted extensive consumer research before scaling.
The company soft-launched products to a smaller consumer base and iterated based on feedback.
Priorities include better fit engineering, functional design, fabric technology, comfort, and wearability for Indian climates and lifestyles.
The brand aims for long-term repeat value through quality.