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Funding · Commerce & Consumer Brands

Nootie secures investment from Shark Tank investors

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Date
Company
Nootie
What it does
Science-backed pet care brand
Kind
Funding
Amount
₹1 crore
Stage
Shark Tank India S5
Based in
Delhi
Sector
Commerce & Consumer Brands

What they do

Nootie is a science-backed pet care brand for Indian pets

What happened

It raised ₹1 crore at a ₹25 crore valuation from Namita Thapar and Anupam Mittal

Why it matters

The founders run eight to ten retail outlets across Delhi NCR and Chandigarh

The details

  • Nootie secured a deal on Shark Tank India Season 5.
  • The company received an investment of ₹1 crore.
  • This funding came at a pre-money valuation of ₹25 crore.
  • Investors Namita Thapar and Anupam Mittal participated in the deal.
  • Founder Akshay Mahendru presented the pitch to the sharks.
  • The agreement marks a significant milestone for the startup.
  • The brand gained visibility through the popular television show.
  • The deal validates the company's business model.

The bigger picture

  • Shark Tank deals provide credibility and media exposure.
  • The valuation reflects investor confidence in the pet sector.
  • Mass-premium positioning targets a growing middle-class demographic.
  • Science-backed claims differentiate it from generic pet brands.

About the business

  • Nootie positions itself as India’s first mass-premium pet care brand.
  • Products are tailored for Indian pets, weather, and parents.
  • Founders originated from a family-run store called 'The Pet Point'.
  • They operate between 8-10 retail outlets in Delhi NCR.
  • Outlets also exist in Chandigarh.
  • The brand launched a pack for street dogs priced at ₹10.
  • This initiative supports the 'Community Dogs of India' program.
  • Over 3,000 community dogs have been fed through this effort.

The deal

Type
funding

Investors

Founders

  • Akshay Mahendru, founder

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