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Funding · Commerce & Consumer Brands

Salty raises ₹30.1 crore in growth funding led by MG Investment

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Date
Company
Salty
What it does
direct-to-consumer fashion and accessories brand
Kind
Funding
Amount
₹30.1 Cr
Stage
seed
Founded
2022
Sector
Commerce & Consumer Brands

What they do

Salty is a direct-to-consumer fashion and accessories brand that started as a jewellery brand and now offers watches, sunglasses, scarves, belts, and bag charms

What happened

The company raised ₹30.1 crore in a funding round led by MG Investment, with participation from existing investors including Anicut Capital, All In Capital,…

Why it matters

The funds will be used to expand into new product categories, strengthen the core team, scale presence on e-commerce and quick commerce platforms, and open…

The details

  • Salty, a direct-to-consumer (D2C) fashion and accessories brand, raised ₹30.1 crore in a funding round led by MG Investment.
  • The round also saw participation from existing investors Anicut Capital, All In Capital, and JK Group, along with a group of new angel investors.
  • The company plans to use the funds to expand into new product categories such as watches, sunglasses, scarves, belts, and bag charms.
  • A significant portion of the capital will be used to strengthen the core team and scale presence across e-commerce and quick commerce platforms.
  • Salty is preparing to open its first offline store in Delhi, signaling a hybrid approach that blends online reach with in-store brand experience.
  • The company is targeting revenues of ₹250 crore by the end of FY27 and plans to invest heavily in tech, AI, and automation.
  • Salty initially started as a jewellery brand catering to younger consumers and has since expanded into accessories and lifestyle products.

The bigger picture

  • The funding will help Salty expand its product categories and scale its presence across multiple platforms.
  • The company is targeting offline expansion to capture significant demand in non-metro and tier-two markets.
  • Salty has delivered products to over 18,000 pincodes in the past year, highlighting strong demand beyond major metropolitan areas.

About the business

  • Salty is a direct-to-consumer fashion and accessories brand that started as a jewellery brand and now offers watches, sunglasses, scarves, belts, and bag charms.
  • The company primarily operates through online channels, allowing it to remain asset-light while responding quickly to changing fashion preferences.
  • Salty's revenue is split between its own website, quick commerce platforms, and online marketplaces.
  • The company is planning to launch its first offline store in Delhi over the next four to six months.
  • Salty's strategy combines category diversification, faster fulfillment, stronger branding, and a gradual move into offline retail.

What happens next

  • Salty plans to launch its first offline store in Delhi over the next four to six months.
  • The company is targeting revenues of ₹250 crore by the end of FY27.
  • Salty intends to increase investments in marketing initiatives centered on creator-led collaborations and celebrity-backed product drops.

The deal

Type
funding

Investors

Founders

  • Twishaa Gupta, co-founder
  • Sonaal Goel, co-founder
  • Kanishka Garg, co-founder

About Salty

Product
Fashion jewellery, sunglasses, watches, scarves, belts, and bag accessories
Customers
Consumers seeking affordable, design-forward fashion accessories and jewellery
How it makes money
Direct sales of branded accessories through its own platform, e-commerce, and quick commerce channels
What sets it apart
A portfolio of over 2,000 designs with nationwide delivery reaching more than 18,000 pincodes
Operations
Operates online storefronts, leverages quick commerce platforms, and plans physical flagship retail stores

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