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Funding · Financial Services

AssetPlus raises ₹175 crore to expand wealth management tech and offerings

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Date
Company
AssetPlus
What it does
wealthtech platform for mutual fund distributors
Kind
Funding
Amount
₹175 Cr
Stage
Series A
Founded
2016
Sector
Financial Services

What they do

AssetPlus is a wealthtech platform that enables mutual fund distributors to manage investors across onboarding, transactions, compliance, and portfolio…

What happened

The company raised ₹175 crore ($19.5 million) in a funding round led by Nexus Venture Partners, with participation from existing investors Eight Roads…

Why it matters

The funds will be used to deepen the company’s technology stack, expand product offerings, and introduce Portfolio Management Services and global investment…

The details

  • Wealthtech startup AssetPlus raised ₹175 crore ($19.5 million) in a funding round led by Nexus Venture Partners, with participation from existing investors Eight Roads Ventures and Rainmatter Fund.
  • The company aims to use the funds to deepen its technology stack, expand product offerings, and introduce Portfolio Management Services (PMS) and global investment options through GIFT City.
  • AssetPlus operates a B2B2C platform that enables mutual fund distributors (MFDs) to manage investors across onboarding, transactions, compliance, and portfolio servicing.
  • The platform currently works with over 18,000 MFDs across India, managing more than ₹7,250 crore in assets and serving over 1.5 lakh customers.
  • The company also plans to expand into insurance products, fixed deposits, and retirement-focused offerings.

The bigger picture

  • The fundraise comes at a time when India’s wealth management space is seeing increased adoption of assisted and advised models, driven by stock market volatility, wider retail participation, and the growing complexity of financial products.
  • AssetPlus’ customer base is largely retail, with typical portfolios ranging from ₹5 lakh to ₹2 crore.
  • The company expects to turn profitable in the next two years.

About the business

  • AssetPlus is a wealthtech platform that enables mutual fund distributors (MFDs) to manage investors across onboarding, transactions, compliance, and portfolio servicing.
  • The platform operates a B2B2C model, connecting MFDs with end customers through a digital infrastructure.
  • AssetPlus currently works with over 18,000 MFDs across India, managing more than ₹7,250 crore in assets and serving over 1.5 lakh customers.
  • The company offers features such as seamless client onboarding, access to several financial products, and tools for client management.
  • AssetPlus also plans to expand into insurance products, fixed deposits, and retirement-focused offerings.

What happens next

  • AssetPlus plans to introduce Portfolio Management Services (PMS) and enable global investment options through GIFT City within the next six months.
  • The company aims to reach 100 million Indian households promoting financial inclusion and wealth creation by 2047.

The deal

Type
funding

Investors

  • Nexus Venture Partners (lead) — A venture capital firm that has backed companies such as Zepto and Rapido.
  • Eight Roads Ventures (existing) — An existing investor in AssetPlus.
  • Rainmatter Fund (existing) — Backed by Zerodha co-founder Nithin Kamath.

Founders

  • Vishranth Suresh, co-founder and CEO
  • Awanish Raj, co-founder and CTO

About AssetPlus

Product
Digital platform enabling mutual fund distributors to distribute mutual funds, insurance, NPS, and fixed deposits
Customers
Mutual fund distributors, independent financial advisors, and retail investors
How it makes money
Earns transaction-linked commissions on distribution of financial products through its platform
What sets it apart
Combines human advice with scalable software, multi-AMC integration, ONDC capabilities, and AI advisory tools

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