Funding · Financial Services

Nivasa Finance raises $3 million seed round led by Prime Venture Partners

What they do

Nivasa Finance helps people in smaller Indian cities get affordable housing loans and loans against property

The company raised $3 million in a seed round led by Prime Venture Partners with Blume Ventures and Whiteboard Capital

Funds will support geographical expansion and the exploration of an NBFC license to scale loan origination directly

Nivasa Finance has raised $3 million in a seed round of funding.
The investment was led by Prime Venture Partners.
Blume Ventures and Whiteboard Capital participated in the round along with angel investors.
Most sources say the startup was founded in 2025, but one source says 2024.
Samit Shetty serves as the Founder and CEO of the company.
Hitesh Saraf is the Co-founder of Nivasa Finance.
The company uses a hybrid model that combines digital underwriting with on-the-ground field work.
It targets borrowers in non-metro and Tier-2/Tier-3 cities who are often overlooked by traditional lenders.

The affordable housing loan market in India is valued at Rs 1.4 trillion annually.
India's mortgage debt to GDP ratio is far below that of developed economies.
The platform has already facilitated hundreds of loans worth over Rs 20 crore.
This shows strong early demand in underserved areas.

Nivasa Finance is a platform that connects borrowers to lenders for secured credit.
It works with affordable housing loans and loans against property (LAP).
Its customers include self-employed people, gig workers, and small business owners.
The company charges zero commission to borrowers.
It uses technology for risk assessment and sends staff to help with paperwork.
The company partners with over 10 institutions including banks and NBFCs.
Pilot operations are in the Mysore and Mandya districts of Karnataka.

The company plans to expand its geographical presence beyond current pilot locations.
Nivasa Finance intends to strengthen its field execution and distribution network.
The startup aims to deepen partnerships with existing lender institutions.
Management is exploring obtaining an NBFC license to scale loan origination.

Prime Venture Partners (lead) — Sanjay Swamy is a Managing Partner at this venture capital firm.
Blume Ventures (co-lead) — Karthik Reddy is a Managing Partner at this venture capital firm.
Whiteboard Capital (participated) — Anshu Prasher is a Partner at this investment firm.

Product: Loan distribution and fulfillment platform connecting borrowers with banks and NBFCs for housing finance
Customers: Underserved borrowers including self-employed, gig workers, and small business owners in non-metro areas
How it makes money: Fintech-enabled loan distribution with hybrid model combining technology workflows and field operations
What sets it apart: Full lifecycle support from assessment to disbursal with customized loans up to 35 lakhs and local language support