Acquisition · Enterprise Software & IT
Nitro Commerce acquires AI copilot Zodiac Labs
By Startup Enthusiast ·
- Date
- Company
- Nitro Commerce
- What it does
- AI marketing and customer engagement platform
- Kind
- Acquisition
- Founded
- 2023
- Sector
- Enterprise Software & IT
What they do
Zodiac Labs AI provides AI-powered analytics for brands to track growth across quick commerce channels
What happened
It acquired Gurugram-based Zodiac Labs AI for an undisclosed amount
Why it matters
The deal expands Nitro's reach into quick commerce analytics and retail
The details
- Nitro Commerce acquired Zodiac Labs AI, a Gurugram-based AI copilot company, for an undisclosed amount.
- Months before the acquisition, Nitro Commerce raised a $5 Mn capital infusion.
- Zodiac Labs founder Nikhil Garg joined Nitro Commerce after the deal.
- The acquisition helps Nitro Commerce expand its footprint across ecommerce, retail, and quick commerce.
- Nitro Commerce has been operating since 2023 with a focus on AI-enabled marketing and customer engagement.
- Its core strength lies in the D2C (direct-to-consumer) channel.
The bigger picture
- Brands across sectors are announcing 15-30 minute delivery ranges for essentials, food, and fashion.
- Investors are infusing capital to drive the quick commerce swing.
- For example, BaazarNow is in talks to raise $9 Mn from Peak XV Partners, Antler, and Whiteboard Capital.
- BaazarNow plans to expand its dark store network to 18 stores in more than a dozen cities.
About the business
- Brands on the Nitro network include Rare Rabbit, Dot & Key, Pepperfry, ClayCo, Kapiva, Blue Tokai, VIP Industries, and Perfora.
- Zodiac Labs provides AI-powered analytics for brands to track growth across quick commerce channels.
- Zodiac Labs offers a real-time dashboard to monitor SKUs (stock-keeping units) and a smart purchase order engine with suggestions.
- It helps allocate quick commerce budgets and works across platforms like Blinkit, Zepto, and Instamart.
What happens next
- The acquisition expands Nitro Commerce's footprint across ecommerce, retail, and quick commerce.
The deal
- Type
- acquisition
Founders
- Umair Mohammed, Founder of Nitro Commerce
- Nikhil Garg, Founder of Zodiac Labs AI
About Nitro Commerce
- Product
- AI marketing platform
- Customers
- Consumer and D2C brands selling across online storefronts, marketplaces, quick commerce, and retail
- How it makes money
- Charges subscription and performance fees for its marketing automation and attribution software suite
- What sets it apart
- Full-funnel AI operating layer addressing cookie loss, reducing acquisition costs, and providing dedicated quick commerce analytics
More on Nitro Commerce
- Nitro Commerce launches AI platform to let Shopify merchants build apps with prompts26 August 2026 · Launch
- Quick commerce ads surge, Nitro Commerce builds AI tools16 March 2026 · Analysis
- Nitro Commerce raises $5 Mn in Series A funding8 January 2026 · Analysis · $5 Mn
- Nitro Commerce raises $5M Series A led by Cornerstone Ventures7 January 2026 · Funding · $5 million
Same day
- Peak XV fully exits MobiKwik for ₹130 crore28 April 2026 · Stake sale · ₹130 crore
- Unicommerce posts Q4 profit, outlines AI and acquisition strategy28 April 2026 · Results
- Novio raises ₹100 crore Series A28 April 2026 · Funding · ₹100 Cr
- Euphelity recognized by Ministry of Education28 April 2026 · Award
- Go Digit reports 28% profit rise in Q4 FY2628 April 2026 · Results
- Morphing Machines raises ₹42 crore in Series A28 April 2026 · Funding · ₹42 Cr