Funding · Financial Services
Novio raises ₹100 crore Series A
By Startup Enthusiast ·
- Date
- Company
- Novio
- What it does
- Credit card for thin-file customers
- Kind
- Funding
- Amount
- ₹100 Cr
- Stage
- Series A
- Founded
- 2024
- Sector
- Financial Services
What they do
Novio offers a fixed deposit-backed RuPay credit card for people with no credit history
What happened
It raised ₹100 crore ($10.5 million) in Series A funding led by Cornerstone Ventures
Why it matters
The startup aims to issue 5 million cards in three years and expand into smaller cities
The details
- Novio raised ₹100 crore ($10.5 million) in a Series A round.
- The round was led by Cornerstone Ventures.
- Participating investors included Shepherd's Hill Private Equity, ESV-Arthya AIF, and Roots Ventures.
- Venture debt was provided by Innoven Capital and Alteria Capital.
- The company was founded in 2024 by Aditya Gupta, Sandeep Ghule, Anand Kapadia, and Manish Sinha.
- Novio targets the thin-file segment — people with no formal credit history or steady income.
- It offers a fixed deposit-backed RuPay credit card that builds credit score without income proof or credit checks.
- The card is linked to UPI for payments and offers rewards, travel benefits, and real-time redemption.
The bigger picture
- The startup reached 1 lakh cardholders in its first year, showing strong demand.
About the business
- Novio provides a RuPay credit card backed by a fixed deposit held with partner banks.
- Customers deposit money in an FD via the mobile app; the FD serves as collateral for the card.
- No income proof or credit checks are required to get the card.
- The FD earns interest, and using the card helps build a credit score over time.
- The card is integrated with UPI for digital payments.
- Bank partners include SBM Bank and DCB Bank.
- The company has 1 lakh active cardholders within its first year of operations.
What happens next
- Expand into Tier II to Tier V cities and towns.
- Deepen partnerships with banks for wider distribution.
- Upgrade tech stack including UPI integration and AI-driven credit advisory features.
- Target to issue 5 million cards over the next three years.
The deal
- Type
- Series A
Investors
- Cornerstone Ventures (lead)
- Shepherd's Hill Private Equity (participated)
- ESV-Arthya AIF (participated)
- Roots Ventures (participated)
- Innoven Capital (venture debt provider)
- Alteria Capital (venture debt provider)
Founders
- Aditya Gupta, Co-founder
- Sandeep Ghule, Co-founder
- Anand Kapadia, Co-founder
- Manish Sinha, Co-founder
About Novio
- Product
- FD-backed RuPay credit cards linked to UPI with rewards and cashback
- Customers
- First-time borrowers and individuals without formal credit history
- How it makes money
- Credit card issuance with deposit backing and partnerships with banks and retailers
- What sets it apart
- Fixed deposit collateral eliminates need for income proof or credit checks
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