News · Commerce & Consumer Brands

NG EarSafe builds open-ear audio brand

By Startup Enthusiast · 28 July 2026

What they do

NG EarSafe makes open-ear audio devices using air-conduction technology

The company raised ₹75 lakh angel round in 2023 and ₹1.2 crore seed round in 2024

It owns product design and uses education-first marketing to grow the category

NG EarSafe is an Indian brand that makes open-ear audio devices.
Its products use air-conduction technology to keep the ear canal open.
The first model launched in August 2020.
Prices range from ₹799 to ₹4,999.
The company owns its product design and does not license technology.
It uses an education-first marketing strategy to teach customers about open-ear audio.

Global open-ear brands like Shokz are priced at ₹12,000–15,000, making NG EarSafe a more affordable option.
The company holds two design patents for EarSafe Comm 2.0 and EarSafe OpenWire.
It started as a smart TV brand under the NG name before focusing on audio.

NG EarSafe makes open-ear audio devices using air-conduction technology.
The ear canal stays open, reducing pressure and fatigue during long use.
Prices range from ₹799 to ₹4,999.
The company owns its product design and does not license technology.
It uses education-first marketing to build the open-ear category before selling.
The brand was initially bootstrapped using capital from the founder's family consumer-durables distribution business in Saurashtra.