Funding · Commerce & Consumer Brands
Nester raises ₹19 Cr, adds Kunwarjeet Grover as cofounder
By Startup Enthusiast ·
- Date
- Company
- Nester
- What it does
- D2C home appliances brand
- Kind
- Funding
- Amount
- ₹19 Cr
- Stage
- Pre-Series A
- Founded
- 2025
What they do
Nester sells air fryers, toasters, juicers online in India
What happened
It raised ₹19 Cr Pre-Series A from Fireside Ventures and OTP Ventures
Why it matters
The D2C home appliance market in India is expected to reach $30 Bn by 2030
The details
- Kunwarjeet Grover has joined Nester as cofounder and CBO (chief business officer).
- Nester is a D2C (direct-to-consumer) home appliances brand founded in 2025.
- The company raised ₹19 Cr (about $2.3 Mn) in a Pre-Series A round.
- The round was led by Fireside Ventures and OTP Ventures.
- Nester sells products like air fryers, toasters, and juicers on ecommerce marketplaces and its own website.
- It plans to expand into quick commerce and offline retail.
- Manufacturing is done through contract partners, with plans for an own production facility.
The bigger picture
- The Indian home appliance D2C category is expected to reach $30 Bn by 2030, growing at 7.2% CAGR from $23.7 Bn in 2025.
- D2C home appliance and consumer electronics brands are gaining traction via quick commerce.
- Competitor Atomberg is planning an IPO to raise ₹1,500-2,000 Cr (~$165-220 Mn).
About the business
- Nester is a D2C home appliances brand in India.
- It sells air fryers, toasters, and juicers.
- Products are sold on ecommerce marketplaces and its own website.
- It plans to expand to quick commerce and offline retail.
- Manufacturing is done via contract partners, with plans for an own production facility.
- The company was founded in 2025.
What happens next
- Expand to quick commerce and offline retail.
- Set up an own production facility.
The deal
- Type
- funding
Investors
- Fireside Ventures (lead) — Venture capital firm investing in consumer brands.
- OTP Ventures (lead) — Venture capital firm.
Founders
- Kunwarjeet Grover, cofounder and CBO
- Abhinav Singh, founder and CEO
About Nester
- Product
- Kitchen appliances including steam air fryer ovens, toasters, juicers with minimalistic design and ergonomic functionality
- Customers
- Young urban Indian consumers seeking premium, functionally designed home appliances
- How it makes money
- Direct-to-consumer D2C model with in-house design and manufacturing
- What sets it apart
- Design-first approach with ergonomic design, multifunctional capabilities and modern aesthetics
- Operations
- Owned e-commerce site, Amazon marketplace, and planned expansion to quick commerce and offline retail
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