Results · Commerce & Consumer Brands

Neeru's targets ₹500 Cr revenue in 2-3 years

By Startup Enthusiast · 3 March 2026

What they do

The pandemic cut Neeru's topline by nearly 50%, halting its growth and shutting stores

The company aims to reach ₹500 Cr revenue in 2-3 years, with online sales now 25-30% of business

Neeru's targets an average run rate of ₹7-8 Cr from its website in the next 12-18 months

Neeru's, an ethnic wear retailer, aims to reach ₹500 Cr revenue in the next 2-3 years.
The company's online sales currently make up 25-30% of its business.
It targets an average run rate of ₹7-8 Cr from its website in the next 12-18 months.
The Covid-19 pandemic halted growth, with stores shut and sales dropping to zero in 2020.
The pandemic caused a nearly 50% contraction in topline.
Before the pandemic, the company had projected 30-40% year-on-year growth for 2-3 years.
The pre-pandemic website was not set up for commerce and was not a sales engine.
The company's goal is to recover and surpass pre-pandemic levels through online expansion.

The pandemic exposed the company's lack of e-commerce capability, as its website was not a sales engine.
With physical stores shut, the company had to pivot to online sales to survive.
The target of ₹500 Cr revenue signals a strong recovery ambition after a 50% sales drop.
Online sales growing to 25-30% shows a strategic shift towards digital channels.

Neeru's sells ready-made ethnic wear like salwar suits, which were rare in Hyderabad when it started.
The company initially wholesaled to shops across India, putting Hyderabad on the fashion map.
It opened its first large store of 3,000 sq ft in 1996, when most stores were 40-50 sq ft.
In 2012, it opened a flagship store, Neeru's Emporio, in Jubilee Hills, spanning 30,000 sq ft with luxury interiors.
The company has run marketing campaigns with celebrities like Karishma Kapoor and Kajal Agarwal.
It signed Sonam Kapoor as brand ambassador for three years.
The business operates primarily in Hyderabad and other parts of Andhra Pradesh and Telangana.

Reach ₹500 Cr revenue in the next 2-3 years.
Achieve an average run rate of ₹7-8 Cr from the website in the next 12-18 months.
Continue growing online sales, which currently make up 25-30% of the business.