Funding · Commerce & Consumer Brands

Nat Habit in talks to raise Rs 130-150 crore

By Startup Enthusiast · 17 February 2026

What they do

Nat Habit makes natural beauty and wellness products using ayurvedic processes

It is in talks to raise Rs 130-150 crore from existing investor Bertelsmann India Investments

The company plans to use the funds for business and offline expansion

Nat Habit is in talks to raise Rs 130-150 crore from Bertelsmann India Investments.
Bertelsmann India Investments is an existing investor and is doubling down on its investment.
The company reported revenue of Rs 72 crore in FY24 and Rs 106 crore in FY25.
Its losses grew from Rs 18 crore in FY24 to Rs 29 crore in FY25.
The funds will be used for business expansion and offline expansion.
Nat Habit entered omnichannel retail nearly a year ago with a dual expansion strategy.
It now has over 1,000 general trade stores across Delhi NCR.

The company is raising capital despite widening losses, indicating investor confidence in its growth.
Revenue grew by about 47% from FY24 to FY25, outpacing the rise in losses.
The focus on offline expansion shows a shift from pure online to omnichannel retail.

Nat Habit is a natural beauty and wellness brand under the label 'Fresh Ayurveda'.
Its products use 100% natural ingredients and are made using ayurvedic processes.
The company operates an in-house R&D and tech-enabled in-house manufacturing facility.
It sells through quick commerce partners Blinkit and Instamart across top 8 cities.
Retail partners include Modern Bazaar, Freshlee, and Sodhis Supermarket.
About 40% of revenue comes from Tier 2 and 3 cities.
The company was founded in 2019 and has raised over Rs 150 crore to date.

The company plans to use the funds for business expansion and offline expansion.

Bertelsmann India Investments (lead) — Existing investor doubling down in this round.
Fireside Ventures (existing)
Peak XV Partners (existing)
Amazon India Fund (existing)
Mirabilis Investment Trust (existing)
Sharrp Ventures (existing)