Funding · Commerce & Consumer Brands
Nailinit raises pre-seed round of ₹2.5–3 crore
By Startup Enthusiast ·
- Date
- Company
- Nailinit
- What it does
- Nail care brand for Gen Z
- Kind
- Funding
- Amount
- ₹2.5–3 crore
- Stage
- pre-seed
What they do
Nailinit is a nail care brand selling press-on nails and nail products to Gen Z and millennials
What happened
It raised a pre-seed round of ₹2.5–3 crore co-led by Gruhas Collective Consumer Fund and Marsshot VC
Why it matters
The nail care category in India is high-frequency but under-branded, with most consumers relying on salon visits
The details
- Nailinit has raised a pre-seed round of ₹2.5–3 crore.
- The round was co-led by Gruhas Collective Consumer Fund (GCCF) and Marsshot VC.
- Angel investors include Shashank Kumar (Razorpay founder), Arjit Johri (Marsshot VC), Yash Jain (ex-NimbusPost founder), and Karan Jindal (Meta).
- Other angels are Jivraj Singh Sachar (ISV Capital GP), Nishank Jain (Accel EIR), Yashvardhan Kanoi (ex-Alter Global partner), and Ashwarya Garg (HYPD founder).
- Additional angels include Venus Dhuria (Phot.AI founder) and Amishi Parasrampuria (The Whole Truth head of partnerships).
- Gruhas Collective Consumer Fund is backed by Nikhil Kamath.
- The funds will be used to expand quick commerce and D2C distribution, build the community, and innovate products.
The bigger picture
- The nail care category in India is high-frequency but under-branded, with few organised players.
- Most consumers currently depend on time-intensive salon visits for nail care.
- Press-on nails can unlock more frequent and experimental usage among young consumers.
About the business
- Nailinit is a nail care brand targeting Gen Z and millennials.
- It sells press-on nails and nail care products.
- The brand positions itself as community-first, at the intersection of beauty, self-expression, and culture.
- It distributes through D2C, quick commerce (Zepto, Blinkit, and Instamart upcoming), and Amazon.
- It has a dedicated kiosk at Jio World Drive, Bandra, offering services and product discovery.
What happens next
- Expand quick commerce and D2C distribution.
- Invest in community-led brand building and product innovation.
- Strengthen supply chain and expand digital footprint.
- Scale thoughtfully while investing in culture, community, and category creation.
The deal
- Type
- pre-seed
Investors
- Gruhas Collective Consumer Fund (co-lead) — A consumer-focused fund backed by Nikhil Kamath.
- Marsshot VC (co-lead) — A venture capital firm.
- Shashank Kumar (angel) — Co-founder of Razorpay.
- Arjit Johri (angel) — From Marsshot VC.
- Yash Jain (angel) — Ex-founder of NimbusPost.
- Karan Jindal (angel) — Works at Meta.
- Jivraj Singh Sachar (angel) — GP at ISV Capital.
- Nishank Jain (angel) — EIR at Accel.
- Yashvardhan Kanoi (angel) — Ex-partner at Alter Global.
- Ashwarya Garg (angel) — Founder of HYPD.
- Venus Dhuria (angel) — Founder of Phot.AI.
- Amishi Parasrampuria (angel) — Head of partnerships at The Whole Truth.
Founders
- Tanishq Ambegaokar, co-founder
- Shubham Singhal, co-founder
About Nailinit
- Product
- Nail care and beauty products designed for modern consumers with focus on high-frequency, under-branded nail care category
- Customers
- Beauty-conscious consumers seeking community-led, modern nail care products and experiences
- How it makes money
- Multi-channel distribution through quick commerce, D2C, and retail partnerships with community-driven brand engagement
- What sets it apart
- Combines products with experiences and culture-led engagement; operates at intersection of beauty and community
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