Funding · Commerce & Consumer Brands

MyDesignation raises ₹40 crore in Series A funding

By Startup Enthusiast · 23 February 2026

What they do

MyDesignation sells culturally inspired casual wear through digital channels and physical stores

The company raised ₹40 crore led by RPSG Capital to expand its retail footprint and team

This follows a seed round of $1.25 million in February 2025 for the Bengaluru-based brand

MyDesignation has closed its Series A funding round successfully.
The company raised ₹40 crore in this latest investment round.
RPSG Capital Ventures led the investment round as the primary backer.
Existing investors Veltis Capital, Multiply Ventures, and Dominor Investments also participated.
The founders plan to use the funds to expand their offline retail footprint significantly.
They intend to strengthen their senior leadership team with new hires.
New product categories will be introduced to diversify their current offerings.
The brand aims to open 8 new stores next year in key cities.

The company serves over 1 million customers across India.
It has achieved approximately 100% year-on-year revenue growth since inception.
The brand operates a direct-to-consumer model focusing on unique designs.
This funding supports a strategic shift towards physical store expansion.

MyDesignation is a direct-to-consumer fashion and lifestyle brand.
It offers culturally inspired stylish casual wear for men and women.
90% of its designs are unique to distinguish itself in the market.
The brand operates primarily through digital-first online channels.
It currently runs offline stores in Bengaluru, Kochi, Thiruvananthapuram, and Calicut.
The company plans to open 8 new stores in Chennai, Hyderabad, and Bengaluru.
It targets hiring in finance, supply chain, merchandising, and marketing functions.
The brand focuses on expanding its physical presence alongside digital sales.
It leverages its large customer base to drive sustained revenue growth.

Product: Direct-to-consumer fashion apparel with culturally inspired streetwear designs and high-quality craftsmanship
Customers: India's youth seeking design-led, affordable fashion with community engagement
How it makes money: D2C online sales complemented by expanding offline retail presence through company-owned stores
What sets it apart: In-house design team with no external IP dependency; drop-based community-led approach with user co-creation