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Launch · Professional & Local Services

Urban Company's InstaHelp hits 50,000 daily bookings in under a year

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Date
Company
Urban Company
What it does
home services platform
Kind
Launch
Sector
Professional & Local Services

What they do

Urban Company's InstaHelp service, which offers on-demand housekeeping and home services, reached 50,000 daily bookings less than a year after its pilot…

What happened

The company is on track to cross 1.5 million monthly bookings in the coming months, with InstaHelp contributing Rs 28 crore in net transaction value and Rs…

Why it matters

Despite heavy investments in InstaHelp, Urban Company reported a consolidated net loss of Rs 21 crore and an adjusted EBITDA loss of Rs 17 crore in Q3 FY26

The details

  • Urban Company's InstaHelp service, a quick-service housekeeping vertical, crossed 50,000 daily bookings less than a year after its pilot launch in March 2025.
  • The service, which offers on-demand cleaning, dishwashing, laundry, and meal preparation, expanded to select micro-markets in the top five Indian cities, including Bengaluru, Delhi, Hyderabad, and Pune.
  • InstaHelp recorded around 51,520 bookings on February 22, 2026, according to a stock exchange filing.
  • Urban Company reported a 32% surge in revenue from operations to Rs 383 crore in Q3 FY26, with InstaHelp contributing Rs 28 crore in net transaction value and Rs 6.8 crore in revenue.
  • The company is likely to cross 1.5 million monthly bookings in the coming months, with results showing improving unit economics and growing repeat usage.

The bigger picture

  • Urban Company's heavy investment in InstaHelp has led to a consolidated net loss of Rs 21 crore and an adjusted EBITDA loss of Rs 17 crore in Q3 FY26.
  • The service faces competition from other players such as Snabbit and Pronto, which have also raised capital to compete in the instant home services space.

About the business

  • Urban Company is a home services platform that offers a wide range of on-demand services, including cleaning, pest control, home painting, and appliance repair.
  • The company operates in Delhi NCR, Bengaluru, Delhi (National Capital Region), Hyderabad, and Pune, with services available for both residential and commercial customers.
  • InstaHelp, the company's quick-service housekeeping vertical, provides on-demand services such as cleaning, dishwashing, laundry, and meal preparation.
  • The company's website lists a variety of services, including AC repair, water purifier service, and home painting, with customer reviews and ratings displayed for each service.

The deal

Type
results

Founders

  • Abhiraj Singh Bhal, CEO & Co-founder

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