Funding · Commerce & Consumer Brands

Sweet Karam Coffee raises ₹30 crore in Series A extension

By Startup Enthusiast · 23 February 2026

What they do

Sweet Karam Coffee sells South Indian snacks, sweets, and filter coffee across India

The company raised ₹30 crore led by Peak XV Partners with participation from Fireside Ventures

Revenue grew 307% to ₹46 Cr in FY25, up from ₹11.3 Cr the previous year, as the brand expands its product range

Sweet Karam Coffee secured board approval for a ₹30 crore Series A extension tranche.
Peak XV Partners led the round by investing ₹20 crore in the company.
Fireside Ventures participated in the round by contributing ₹10 crore to the funding.
The post-money valuation stands at approximately ₹580 crore, reflecting an 85% increase.
This follows an initial $8 million Series A round completed in April 2025.
The company plans to use the funds for the expansion of its business operations.
Shares were issued at a price of ₹15,609 per CCPS share during this round.
Peak XV now holds a 24.89% stake while Fireside holds 29.10% of the equity.

The valuation jump signals strong investor confidence in the brand's rapid growth trajectory.
The company crossed ₹100 crore in revenue by December 2025, exceeding previous targets.
Investors are backing the brand's plan to expand beyond southern markets into new regions.
The funding supports the introduction of healthier variants and stronger offline distribution channels.

The brand focuses on South Indian meetha, namkeen, filter coffee, and various condiments.
It offers over 150 items across snacking and sweets categories including popular products.
Products like Madras Mixture and Ghee Mysore Pak use natural ingredients without preservatives.
Production relies on exclusive third-party partners in Tamil Nadu, Karnataka, and Kerala.
Sales channels include D2C websites, e-commerce marketplaces, quick commerce, and offline retail.
Marketplaces and quick commerce account for roughly 55% of total sales volume.
Direct-to-consumer sales make up 35% while offline retail contributes the remaining 10%.
The company serves pan-India customers and exports products to 32 countries globally.
Founders emphasize industrializing family recipes while maintaining traditional taste profiles for consumers.

The company aims to reach a ₹150 crore topline target for FY26.
Plans include expanding beyond southern markets to capture national consumer demand.
The brand will introduce healthier and functional variants to diversify its product portfolio.
Strengthening offline distribution networks is a key priority for the next 12-18 months.
Long-term goals include becoming a global South Indian food brand scaling to ₹500 crore.

Peak XV Partners (lead) — A prominent venture capital firm that previously led the April 2025 Series A round.
Fireside Ventures (co-lead) — A venture capital firm that invested in 2023 and participated in the Series A extension.

Product: D2C snacks brand
Customers: Consumers and households buying packaged South Indian snacks and sweets.
How it makes money: It sells packaged food products through its own website, marketplaces, and quick commerce, with repeat consumer demand.
What sets it apart: It leans on authentic family recipes and cleaner formulations without palm oil, preservatives, or maida.