Partnership · Healthcare & Life Sciences
Miraii selected for IIT Bombay accelerator
By Startup Enthusiast ·
- Date
- Company
- Miraii
- What it does
- Smart ring maker for wellness and safety
- Kind
- Partnership
- Amount
- ₹9 lakh
- Stage
- pre-seed
What they do
Miraii makes smart rings for wellness, safety, and health tracking
What happened
It was selected for IIT Bombay's ATMAN 3.0 accelerator and got a ₹9 lakh grant
Why it matters
The startup targets a July 2026 launch and plans to seek medical-device approvals
The details
- Miraii was selected for IIT Bombay's ATMAN 3.0 accelerator program.
- It also received a NIDHI PRAYAS government grant of around ₹9 lakh for its initial prototype.
- The startup is developing three smart ring product lines: Elai Smart Ring, Fearless Star, and Fearless Pro.
- Elai Smart Ring is an AI-powered voice companion that offers wellness insights, guided meditation, and anxiety management.
- Fearless Star is designed for senior citizens and includes fall detection and an SOS system.
- Fearless Pro is for women and tracks menstrual cycles, fertility, and has an SOS feature that shares real-time location.
- All products are currently in development; demo units are being manufactured.
- Miraii targets a tentative launch around July 2026, initially positioning the rings as wellness products.
The bigger picture
- The idea for Miraii came from founder Anupama Bhat's parents' falls at home when no one else was around.
- Research showed widespread falls among senior citizens in India.
- Smart rings are preferred over smartwatches because they are lightweight, discreet, comfortable for continuous wear, and have longer battery life.
- Hardware startups face challenges like importing high-precision components, customs issues, expensive small prototype batches, and cash flow management.
- Globally, women-led startups receive only about 2% of venture capital funding, and women-centric products are often seen as niche.
About the business
- Miraii is developing three smart ring product lines: Elai Smart Ring, Fearless Star, and Fearless Pro.
- Elai Smart Ring is an AI-powered voice companion and personal assistant that provides wellness insights like heart rate, sleep, and health data.
- It also offers guided meditation and anxiety management features.
- Fearless Star targets senior citizens with fall detection and an SOS system that can be triggered automatically via motion sensors or manually.
- Fearless Pro is designed for women and includes menstrual cycle tracking, fertility insights, and an SOS feature that shares real-time location with emergency contacts.
- All products are currently in development; demo units are being manufactured and hardware-software integration is in progress.
- The company plans to initially position the rings as wellness products and later work toward regulatory approvals like CDSCO or FDA clearances to become a medical-grade device.
What happens next
- Miraii plans to launch its smart rings around July 2026.
- It will initially position the products as wellness devices.
- The company plans to work toward regulatory approvals such as CDSCO or FDA clearances to transition into medical-grade devices.
The deal
- Type
- grant
Founders
- Anupama Bhat, Founder
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