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Partnership · Healthcare & Life Sciences

Miraii selected for IIT Bombay accelerator

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Date
Company
Miraii
What it does
Smart ring maker for wellness and safety
Kind
Partnership
Amount
₹9 lakh
Stage
pre-seed
Sector
Healthcare & Life Sciences

What they do

Miraii makes smart rings for wellness, safety, and health tracking

What happened

It was selected for IIT Bombay's ATMAN 3.0 accelerator and got a ₹9 lakh grant

Why it matters

The startup targets a July 2026 launch and plans to seek medical-device approvals

The details

  • Miraii was selected for IIT Bombay's ATMAN 3.0 accelerator program.
  • It also received a NIDHI PRAYAS government grant of around ₹9 lakh for its initial prototype.
  • The startup is developing three smart ring product lines: Elai Smart Ring, Fearless Star, and Fearless Pro.
  • Elai Smart Ring is an AI-powered voice companion that offers wellness insights, guided meditation, and anxiety management.
  • Fearless Star is designed for senior citizens and includes fall detection and an SOS system.
  • Fearless Pro is for women and tracks menstrual cycles, fertility, and has an SOS feature that shares real-time location.
  • All products are currently in development; demo units are being manufactured.
  • Miraii targets a tentative launch around July 2026, initially positioning the rings as wellness products.

The bigger picture

  • The idea for Miraii came from founder Anupama Bhat's parents' falls at home when no one else was around.
  • Research showed widespread falls among senior citizens in India.
  • Smart rings are preferred over smartwatches because they are lightweight, discreet, comfortable for continuous wear, and have longer battery life.
  • Hardware startups face challenges like importing high-precision components, customs issues, expensive small prototype batches, and cash flow management.
  • Globally, women-led startups receive only about 2% of venture capital funding, and women-centric products are often seen as niche.

About the business

  • Miraii is developing three smart ring product lines: Elai Smart Ring, Fearless Star, and Fearless Pro.
  • Elai Smart Ring is an AI-powered voice companion and personal assistant that provides wellness insights like heart rate, sleep, and health data.
  • It also offers guided meditation and anxiety management features.
  • Fearless Star targets senior citizens with fall detection and an SOS system that can be triggered automatically via motion sensors or manually.
  • Fearless Pro is designed for women and includes menstrual cycle tracking, fertility insights, and an SOS feature that shares real-time location with emergency contacts.
  • All products are currently in development; demo units are being manufactured and hardware-software integration is in progress.
  • The company plans to initially position the rings as wellness products and later work toward regulatory approvals like CDSCO or FDA clearances to become a medical-grade device.

What happens next

  • Miraii plans to launch its smart rings around July 2026.
  • It will initially position the products as wellness devices.
  • The company plans to work toward regulatory approvals such as CDSCO or FDA clearances to transition into medical-grade devices.

The deal

Type
grant

Founders

  • Anupama Bhat, Founder

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