Funding · Consumer Internet & Media

MiniPix raises ₹2.4 crore pre-seed led by PedalStart

By Startup Enthusiast · 8 January 2026

What they do

MiniPix is a mobile-first platform for short-form regional micro-dramas, targeting Tier-2 and Tier-3 India

It raised ₹2.4 crore in a pre-seed round led by PedalStart, with participation from Venture Catalysts and angels

The startup has over 100,000 downloads and 20,000 paying subscribers within six months of launch

MiniPix has raised ₹2.4 crore in a pre-seed round led by PedalStart, a startup accelerator.
The round also saw participation from Venture Catalysts and angel investors Sandip Gupta and Rajdip Gupta, founders of Route Mobile, via SanRaj Family Ventures Pvt. Ltd.
The funding was announced on 8 January 2026.
MiniPix is a mobile-first platform for short-form regional micro-dramas, aimed at users in Tier-2 and Tier-3 India.
The company currently offers Bhojpuri micro-dramas and plans to expand to five more regional languages.
The funds will be used to strengthen product-market fit, scale regional content creation, and build an execution-focused team.
MiniPix is also exploring AI-led tools for content production and platform operations.

India's interactive and short-form digital entertainment market is projected to grow at a 50–70% CAGR, according to Redseer Strategy Consultants.
Growth is driven by rising smartphone penetration, low data costs, and a preference for regional content.
MiniPix's early traction—over 100,000 downloads and 20,000 paying subscribers in six months—signals strong demand in the Bharat segment.
The company's revenue target of ₹6 crore ARR by March 2026 indicates a focus on monetization.

MiniPix operates a mobile-first entertainment platform for short-form regional micro-dramas.
It creates and streams short, vertical micro-dramas designed for mobile viewing.
The platform currently offers content in Bhojpuri, targeting users in Tier-2 and Tier-3 India.
It has over 100,000 app downloads and more than 20,000 paying subscribers within six months of launch.
The platform has recorded over 3 million episode views and 35,000 hours of content streamed.
MiniPix generates revenue through subscriptions, with an annual recurring revenue (ARR) of over ₹3 crore.
The company plans to expand to five additional regional languages over the next two years.

Use the funds to strengthen product-market fit and scale regional content creation.
Build an execution-focused team.
Expand to five additional regional languages over the next two years.
Explore AI-led tools for content production and platform operations.
Target ₹6 crore ARR by March 2026.
Aim for revenue of ₹35 crore in Year 1, ₹134 crore in Year 2, and ₹308 crore in Year 3.

PedalStart (lead) — A startup accelerator.
Venture Catalysts (participant) — An investment firm.
SanRaj Family Ventures Pvt. Ltd. (participant) — An investment vehicle of Sandip Gupta and Rajdip Gupta, founders of Route Mobile.
Sandip Gupta (angel) — Co-founder of Route Mobile.
Rajdip Gupta (angel) — Co-founder of Route Mobile.

Product: focused micro-drama platform
Customers: Mobile-first consumers in Tier-2 and Tier-3 Indian markets seeking regional entertainment.
How it makes money: Monetizes through paid subscriptions and micropayments for premium episodic regional content.
What sets it apart: Produces short, vertical-format micro-dramas tailored to regional languages and mobile consumption.