Funding · Commerce & Consumer Brands

Mannlich raises first institutional funding

By Startup Enthusiast · 24 July 2026

What they do

Mannlich makes men's skincare products for specific concerns like acne and odour

The company raised its first institutional funding after becoming profitable on its own

Funds will support new product development and expanded distribution across India

Founder Pritam Kudev built Mannlich as a side project while working full-time.
The venture became profitable before raising its first institutional funding round.
The exact amount of the funding raise is undisclosed in the facts.
Fresh capital will fund new product development and advanced formulation research.
Money will also support expanded distribution and increased brand visibility efforts.
The immediate goal is to become India's most trusted men's personal care brand.
Long-term vision includes building a broader portfolio of brands in wellness.

India's men's grooming industry has grown rapidly due to rising awareness.
Most existing products are generic repackaged women's formulations rather than specialized ones.

Mannlich formulates products to German standards but manufactures entirely in India.
This strategy keeps quality high while maintaining sensible prices for customers.
Products target specific male concerns including body acne and thigh chafing.
Other targeted issues include underarm odour foot odour and intimate hygiene.
Skin tanning is another specific concern addressed by their product range.
The company launched only ten products over a period of three and a half years.
Customer acquisition happens via quick commerce platforms digital advertising and creator collaborations.
The company stays lean by outsourcing non-core functions to focus on profitability.

The company aims to expand distribution networks beyond current channels.
Plans include exploring international markets after establishing trust domestically.