Launch · Enterprise Software & IT

Linkrunner begins operations as India's first venture-backed app attribution firm

What they do

Linkrunner uses artificial intelligence to track app installs, user behaviour and ad campaign results

The company has started as India's first venture-backed mobile measurement partner, charging Rs 1 per install

It now has more than 250 clients in 111 nations and handles billions of data points instantly

Linkrunner has started as India's first venture-backed mobile measurement partner.
The platform applies AI to measure app installs, user journeys and marketing performance.
It targets Indian startups and modern app businesses.
Pricing begins at Rs 1 per app install.
The company has over 250 customers across 111 countries.
It handles billions of data points in real time.
Linkrunner is not actively fundraising now but may raise in 6–8 months for international expansion and product development.

The founders previously built Bluelearn, a student community that became India's second-largest internship platform and raised about Rs 40 crore.
Early customers came from the founders' personal network, alumni, peers and investor connections.
Investors were attracted by early customer traction, the gap in the Indian mobile attribution market, and the founders' credibility from Bluelearn.

Linkrunner is an AI-driven mobile measurement platform for app installs, user journeys and marketing performance.
It is India's first venture-backed mobile measurement partner, built for Indian startups and modern app businesses.
Differentiators include affordable pricing, faster onboarding, superior dashboards, better technical integrations, and responsive customer support via WhatsApp and Slack.
Pricing starts at Rs 1 per app install.
It serves over 250 customers across 111 countries.
It processes billions of data points in real time.
Named customers include Matiksx, CashBook, Playo, and abcoffee.

Linkrunner may raise funds in 6–8 months for international expansion and product development.
The long-term vision is to build AI-powered marketing agents for automated campaign optimisation.

Product: An AI-driven app attribution and analytics platform for modern consumer apps.
Customers: Consumer app companies and growth marketing teams.
How it makes money: SaaS platform for tracking attribution, ad spend, and growth metrics.
What sets it apart: Uses AI and structured app data to support growth marketing decisions.
Operations: Hiring across engineering and data science while expanding go-to-market in India.