Funding · Commerce & Consumer Brands

The Indus Valley raises $17 million Series B

What they do

The Indus Valley is a direct-to-consumer (D2C) cookware brand that sells products online

It raised $17 Mn in Series B funding led by Gaja Capital, with DSG Consumer Partners and Rukam Capital participating

The round was part of a week where Indian startups raised $104.6 Mn across 21 deals, down 91% from the prior week

The Indus Valley raised $17 Mn in a Series B round on 30 June 2026.
The round was led by Gaja Capital.
DSG Consumer Partners and Rukam Capital also participated.
This was one of 21 deals that collectively raised $104.6 Mn for Indian startups between 28 June and 3 July 2026.
Total funding fell 91% from the prior week's $1.1 Bn across 16 deals.
Excluding CRED's $900 Mn Series H, funding still declined over 50% week-on-week.
The ecommerce sector was the most-funded, raising $29.6 Mn across 4 deals.

The week saw a sharp drop in funding compared to the previous week, which included a mega-round by CRED.
Nine seed-stage startups collectively raised $11.1 Mn, down 69% week-on-week.

The Indus Valley is a D2C cookware brand.
It sells products directly to consumers through its own website and other online channels.
The company operates on a B2C model (business-to-consumer, selling directly to individual buyers).