Analysis · Commerce & Consumer Brands

EDT builds AI-powered home appliances for Indian homes

What they do

EDT designs kitchen and personal care appliances with focus on design and safer materials

Its flagship air fryer is Amazon's preferred choice, sold on major platforms at a premium

The company uses AI for product design, customer service, and demand forecasting

EDT (Everyday Design and Technology) designs home appliances for Indian households.
Its flagship product is an air fryer that supports baking, roasting, and grilling.
The air fryer is Amazon's preferred choice in its category.
It sells on Amazon, Flipkart, and quick-commerce channels.
Pricing is 25–30% higher than comparable alternatives, positioned as affordable premium.
The company uses AI for product experiences, customer service, design, and supply chain.
Community feedback shapes product features, packaging, and bundles.

Founder Naiyya Saggi previously founded BabyChakra, which was acquired by MyGlamm.
She holds an MBA from Harvard Business School and worked at McKinsey.
The company is well-capitalized and focused on growth without immediate fundraising.

EDT designs kitchen and personal care appliances with focus on design, technology, and safer materials.
Its air fryer offers customized settings for Indian cooking.
The company uses AI for demand forecasting and personalized recipes.
It engages customers through weekly direct conversations with the founder.
Products are sold on Amazon, Flipkart, and quick-commerce platforms.