Launch · Consumer Internet & Media

Kuku FM launches vertical microdrama OTT platform Kuku TV

By Startup Enthusiast · 13 February 2025

What they do

Kuku TV is a vertical, serialized microdrama service targeting India's mobile-first audience with short-form content

The platform offers 2-minute episodes, with over 50 episodes per series, across Hindi, Telugu, Kannada, and Bangla

Kuku TV aims to bridge the gap in content discovery by providing a subscription-only model for underrepresented filmmakers and creators

Kuku FM, an audio storytelling platform, has launched Kuku TV, a vertical microdrama OTT platform, to cater to India's mobile-first audience.
Kuku TV offers short, episodic vertical videos with each episode lasting up to 2 minutes and over 50 episodes per series.
The platform features content across genres such as action, Bollywood, science fiction, and mythology, with a library of over 300 hours of premium programming.
Kuku TV is available in Hindi, Telugu, Kannada, and Bangla, with plans to release one new regional microdrama daily starting next month.
The service operates on a subscription-only model, free of ads, with plans starting at ₹399 quarterly and ₹899 annually.

Kuku FM's success with 4.5 million active paying subscribers on its audio platform has provided insights into personalized content consumption.
The platform aims to address the gap in content discovery, as 95% of Indian films and talent remain undiscovered due to traditional distribution challenges.
Kuku TV is designed to meet the growing demand for on-the-go, short-form storytelling, ideal for smartphone users with limited time.
The company believes the market for vertical drama could reach 300 million users as India's internet user base grows.

Kuku FM is an audio storytelling platform offering audiobooks, stories, book summaries, and short courses across 20 genres and seven languages.
The company has raised around $72 million in funding from investors such as Nandan Nilekani's Fundamentum Partnership, IFC, Google, Krafton, 3one4 Capital, and India Quotient.
Kuku FM reported a revenue of ₹87.95 crore for FY24, a two-fold increase from ₹41.2 crore in the previous year.
The company has partnered with Krafton to launch an audiobook adaptation of Battlegrounds Mobile India (BGMI) called BGMI: Lone Survivor.
Kuku FM is based in Bengaluru and was founded in 2018 by Vinod Kumar Meena, Lal Chand Bisu, and Vikas Goyal.

Nandan Nilekani's Fundamentum Partnership (investor) — A venture capital firm focused on early-stage technology startups.
International Finance Corporation (IFC) (investor) — A global development institution that provides financing and advisory services to private sector projects.
Google (investor) — A multinational technology company known for its investment in startups and innovation.
Krafton (investor) — A South Korean video game publisher and developer known for titles such as PUBG.
3one4 Capital (investor) — A venture capital firm focused on early-stage technology startups.
India Quotient (investor) — A venture capital firm focused on early-stage technology startups.