Funding · Agriculture & Food Systems

KisaanSay raises ₹34 Cr Series A funding led by NABVENTURES

By Startup Enthusiast · 7 April 2026

What they do

KisaanSay is a farm-to-consumer food brand that sources single-origin products directly from farmer enterprises

The company raised ₹34 crore in a Series A funding round led by NABVENTURES through the AgriSURE Fund

The capital will be used to expand distribution, marketing, team strength, and build a full-stack technology platform

KisaanSay raised ₹34 crore in a Series A funding round led by NABVENTURES through the AgriSURE Fund.
The company will use the funds to scale distribution, marketing, brand-building, team strengthening, and build a full-stack technology platform.
KisaanSay operates on a co-brand and co-profit partnership model with 25 farmer enterprises, covering 50,000 farmers across nine states.
The company offers over 100 SKUs across 12 categories, including rice, ghee, oils, spices, dry fruits, and grains.
Products are grown, minimally processed, and packaged at their place of origin by farmer enterprises.
Over 50% of consumer spend on each product flows back to farmers.
The company distributes through its own website, e-commerce platforms, quick commerce platforms, and select offline retail stores.

The funding comes at a time when demand for natural, high-quality, and traceable food products is increasing.
NABVENTURES brings access to NABARD’s extensive ecosystem of credit, market access, infrastructure support, and farmer institution-building.
The AgriSURE Fund is a SEBI-registered Category II Alternative Investment Fund sponsored by the Government of India through the Ministry of Agriculture and Farmers Welfare and NABARD.
The founding team brings deep operating experience and a clear execution vision, which gives strong conviction in the company’s ability to scale.

KisaanSay is a farm-to-consumer food brand that connects Indian farmers directly with consumers.
It sources and sells authentic farm products such as rice, ghee, oils, spices, dry fruits, and grains.
The company works with farmer collectives and farmer producer companies (FPCs) across India to procure native agricultural produce.
Products are sold through its own website, e-commerce marketplaces, and retail channels.
It operates on a co-brand and co-profit partnership model with farmer collectives.
The company currently works with multiple farmer groups representing tens of thousands of farmers across India.
It distributes over 100 SKUs across 12 categories through an omnichannel network including its D2C platform and offline retail in markets such as Delhi NCR.

Scale distribution, marketing, and brand-building efforts.
Strengthen the team and build a full-stack technology platform.
Expand the supply-side footprint across the country.
Deepen farmer engagement and deliver high-quality, traceable food products to consumers at scale.

NABVENTURES (lead) — A venture capital firm managed by NABARD (National Bank for Agriculture and Rural Development), focusing on supporting agri and rural startups.

Product: cross-category direct-from-origin food brand
Customers: Consumers buying authentic single-origin food products, with some sales through retail and marketplaces
How it makes money: Sources produce from farmer collectives and sells branded food products through its own website, ecommerce marketplaces and retail channels
What sets it apart: Uses a co-brand and co-profit model with farmer collectives and emphasizes provenance and single-origin sourcing