Partnership · Financial Services

InsuranceDekho signs Sourav Ganguly as brand ambassador

What they do

InsuranceDekho is an insurtech platform for comparing and buying insurance policies

It has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador and launched the 'Khul Kar Khelo' campaign

The campaign will run across TV, digital, and broadcast platforms to reach advisors and customers in Bharat

InsuranceDekho has announced Sourav Ganguly, former Indian cricket captain, as its brand ambassador.
The company has launched a new campaign called 'Khul Kar Khelo' featuring Ganguly.
The campaign will run across TV, digital, and broadcast platforms.
InsuranceDekho is an insurtech platform that lets users compare and buy insurance policies online.
It offers health, life, term, car, bike, investment plans, and corporate insurance.
The platform targets insurance advisors as micro-entrepreneurs, especially in Bharat (smaller towns and rural India).
Advisors get AI-backed tools, instant commission payouts, and access to a nationwide network.

Appointing a well-known sports personality like Ganguly can boost brand recognition and trust.
The 'Khul Kar Khelo' campaign aims to encourage open and honest insurance conversations.
This move signals InsuranceDekho's focus on expanding its reach among advisors and customers in smaller towns.

InsuranceDekho is an insurtech platform for comparing and buying insurance policies across health, life, term, car, bike, investment plans, and corporate insurance.
The platform targets insurance advisors as micro-entrepreneurs, especially in Bharat.
Its advisor network spans 98% of Indian PIN codes.
It has served over 17 million customers and processed 145,000+ claims.
The platform is rated 4.7 on Google and can issue a policy in 5 minutes.
Advisors get AI-backed tools, instant commission payouts, and a nationwide network.
A dedicated support team is available Monday to Saturday, 10 AM to 7 PM.

The 'Khul Kar Khelo' campaign will run across TV, digital, and broadcast platforms.

Product: An online insurance platform for comparing and buying policies across major categories
Customers: Consumers buying insurance, with insurers and distribution partners paying for access and distribution
How it makes money: Earns commissions and distribution revenue from policies sold through its platform and partner network
What sets it apart: Large AI-enabled distribution network with nationwide partner coverage and a broad insurer base
Operations: Operates through digital partners and point-of-sale agents across India