Partnership · Financial Services

InsuranceDekho sponsors India cricket tours

By Startup Enthusiast · 22 July 2026

What they do

InsuranceDekho is a digital platform selling health and motor insurance via advisors

It became co-presenting sponsor for Zimbabwe T20Is and title sponsor for Sri Lanka Tests

The move targets rural awareness using brand ambassador Sourav Ganguly for wider reach

InsuranceDekho made its cricket sponsorship debut with broadcast deals for upcoming series.
The company serves as the Co-Presenting Sponsor for the three-match T20I series against Zimbabwe.
InsuranceDekho acts as the On-ground title sponsor for the two-Test series against Sri Lanka.
The Sri Lanka series is branded as the InsuranceDekho Cup to highlight the partnership.
Sponsorship value remains undisclosed across all reporting sources covering the event.
Former India captain Sourav Ganguly serves as the brand ambassador for these campaigns.
The Zimbabwe T20Is are scheduled for late July at Harare Sports Club in Zimbabwe.
The first Sri Lanka Test begins mid-August at Galle International Cricket Stadium.

This strategy aims to expand brand awareness in smaller towns and rural areas.
Cricket sponsorships help fintech startups reach mass audiences beyond urban digital users.
Several peer startups like CRED and PhonePe also use cricket for brand building.
The partnership leverages high viewership to drive trust in insurance products.

InsuranceDekho operates as a digital insurance marketplace connecting buyers with advisors.
It utilizes an advisor-led distribution network to assist customers with policy selection.
Products include health, motor, life, travel, term, and investment insurance plans.
The platform also offers corporate insurance and guaranteed return family health plans.
Nearly 497,000 advisors facilitate sales across the company's extensive distribution network.
Geographic reach covers 98% of India’s postal-code areas through these advisors.
The company has served over 17 million customers since its inception.
InsuranceDekho has processed more than 145,000 claims for its user base.
It maintains a 4.7 rating on Google based on customer feedback and reviews.

Mitsubishi UFJ Financial Group (MUFG) (investor) — Japanese multinational banking and financial services institution.
Beams Fintech Fund (investor) — Venture fund focused on investments in fintech companies.
BNP Paribas Cardif (investor) — European life insurance and savings company subsidiary of BNP Paribas.
Yogesh Mahansaria Family Office (investor) — Private wealth management entity for the Mahansaria family.

Product: An online insurance platform for comparing and buying policies across major categories
Customers: Consumers buying insurance, with insurers and distribution partners paying for access and distribution
How it makes money: Earns commissions and distribution revenue from policies sold through its platform and partner network
What sets it apart: Large AI-enabled distribution network with nationwide partner coverage and a broad insurer base
Operations: Operates through digital partners and point-of-sale agents across India