Acquisition · Commerce & Consumer Brands

CCI clears L’Oréal’s full buyout of Innovist

By Startup Enthusiast · 22 September 2026

What they do

Innovist sells hair and skin care through Bare Anatomy and Chemist at Play, built on openly listed formulations

India’s competition regulator has approved L’Oréal India taking every share in parent Onesto Labs; neither side put a price on it

June’s announcement spoke of a majority holding, so the cleared deal hands the French group rather more than first signalled

The Competition Commission of India has cleared L’Oréal India to buy 100% of Onesto Labs, the company behind Innovist.
L’Oréal first said on 18 June 2026 that it had signed to take a majority holding in the business.
The regulator said its full order would come later.
Neither company has put a figure on what is being paid.
Innovist’s founders stay on as minority shareholders and keep running the business alongside L’Oréal India.
The brands move into L’Oréal’s Consumer Products Division.

The June announcement described a majority stake; the approved transaction covers the whole company.
L’Oréal India has sold in the country since 1994 and carries 26 brands, among them L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup.
Those are mass-market lines, while Innovist was built to sell online first.

Innovist is a house of brands covering hair and skin care, with Bare Anatomy and Chemist at Play as its two names.
It sells through its own websites, large e-commerce sites, quick-commerce apps and shops around the country.
The company was called Onesto Labs until it took the Innovist name in 2022.
Its pitch is formulations a buyer can read in full.

The regulator is yet to publish its detailed order.
Bare Anatomy and Chemist at Play join the Consumer Products Division once the deal closes.

Product: Science-led personal care and beauty products under brands like Bare Anatomy, Chemist at Play, and Sunscoop.
Customers: Indian consumers looking for science-backed skincare, haircare, and sun protection products.
How it makes money: Sells products directly to consumers online, through marketplaces, quick-commerce, and offline retail partnerships.
What sets it apart: A multi-brand portfolio focusing on science-backed formulations for Indian hair and skin types.
Operations: Operates as a digital-first house of brands with omnichannel distribution across India.