Acquisition · Enterprise Software & IT

InMobi acquires MobileAction to boost iOS advertising

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InMobi acquired MobileAction, a San Francisco-based app marketing and analytics platform, for an undisclosed sum

The deal aims to strengthen InMobi's ad business and expand its reach in Apple's iOS ecosystem

MobileAction will keep operating as a dedicated platform, with its teams joining InMobi Group

InMobi has acquired MobileAction, a San Francisco-based mobile app marketing and analytics platform.
The financial terms of the acquisition were not disclosed.
MobileAction was founded in 2013 and provides AI-powered tools for Apple Ads, App Store Optimization, and app analytics.
The acquisition aims to strengthen InMobi's advertising business and expand its reach across Apple's iOS ecosystem.
MobileAction will continue to operate as a dedicated platform after the acquisition.
MobileAction teams across the US, Europe, and Turkey will join the InMobi Group.
InMobi plans to invest in MobileAction's product development and global expansion, focusing on the US, Asia-Pacific, and Middle East and North Africa.

This acquisition comes as InMobi has been preparing for a public listing since last year.
InMobi is in talks with around eight investment bankers for a potential IPO.
The deal follows recent funding rounds, including a $350 million debt financing in December 2025.
InMobi's founders bought back a 25-30% stake from SoftBank in December 2025, reducing SoftBank's holding to less than 8%.
The acquisition is part of InMobi's strategy to bolster its advertising business ahead of a possible IPO.

InMobi offers advertising and monetisation solutions for mobile apps.
InMobi has consumer businesses including Glance and Roposo.
MobileAction helps app developers and marketers improve visibility, performance, and growth across app stores.
MobileAction is used by brands including Google, Meta, DoorDash, Square, Zalando, Playtika, and Priceline.
MobileAction has access to data spanning over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers.
InMobi was founded in 2007 and has raised over $400 million in total funding to date.

InMobi plans to invest in MobileAction's product development and global expansion.
Focus areas for expansion include the US, Asia-Pacific, and Middle East and North Africa.
InMobi continues preparing for a public listing, with talks with around eight investment bankers for a potential IPO.

Sherpalo Ventures (existing) — Investor in InMobi.
Kleiner Perkins (existing) — Investor in InMobi.
Lightbox (existing) — Investor in InMobi.
Vatera (participated) — Singapore-based VC firm that invested in InMobi in July 2025.
Varde Partners (participated) — Provided debt financing in December 2025.
Elham Credit Partners (participated) — Provided debt financing in December 2025.
SeaTown Holdings (participated) — Provided debt financing in December 2025.
SoftBank (seller) — Sold a 25-30% stake in InMobi back to founders in December 2025.