Stake sale · Enterprise Software & IT
True North buys minority stake in InMobi
By Startup Enthusiast ·
- Date
- Company
- InMobi
- What it does
- Adtech and consumer internet platform
- Kind
- Stake sale
- Amount
- $50-60 million
- Stage
- late
- Based in
- Bengaluru
- Founded
- 2007
- Sector
- Enterprise Software & IT
What they do
InMobi is an adtech platform that helps advertisers buy digital ads and publishers monetize
What happened
True North acquired a 2-3% stake via secondary share purchase worth $50-60 million
Why it matters
The deal is True North's first technology investment from its seventh fund and signals IPO preparations
The details
- Private equity firm True North has acquired a minority stake in InMobi through a secondary share purchase.
- The investment is valued at $50-60 million for a 2-3% stake.
- The transaction is largely secondary, with a small primary component possible.
- Shares were bought from early investors, employee stock options, and founder-owned entities.
- InMobi is reportedly preparing for a $500 million IPO in India and has begun engaging bankers.
- The company last raised $350 million in December 2025 from Varde Partners, Elham Credit Partners, and SeaTown Holdings.
- True North typically takes larger minority stakes, making this an unusually small bet for the firm.
- This is True North's first technology investment from its seventh fund.
The bigger picture
- True North was founded in 1999 as India Value Fund Advisors and has a portfolio including ACT Fibernet, Biocon Biologics, and NSE.
- The firm has raised seven funds totalling over $3 billion, with its seventh fund deploying about $500 million.
- True North has had approximately $2 billion in exits over the past three years via IPOs and public market transactions.
- InMobi is building AI-powered advertising products for the open internet, competing with Google, Meta, and OpenAI.
About the business
- InMobi is an adtech platform that helps advertisers buy digital ads and helps publishers monetize their content.
- It operates across the entire adtech stack with platforms like InMobi Advertising Platform, InMobi DSP, InMobi Exchange, InMobi Telco, UnifID, Meson, and Appsumer.
- Consumer brands include Glance (lock screen experience) and Roposo (short video platform).
- Founded in 2007 as mKhoj (an SMS-based search service), it pivoted to mobile advertising in 2008.
- Headquarters are in Bengaluru.
- FY25 operating income was ₹470.91 crore; FY24 was ₹462.07 crore.
- FY25 loss was ₹6.92 crore; FY24 loss was ₹12.16 crore.
What happens next
- InMobi is reportedly preparing for a $500 million IPO in India and has begun engaging bankers.
- The company is building AI-powered advertising products for the open internet.
The deal
- Type
- secondary sale
Investors
- True North (buyer) — Private equity firm founded in 1999; portfolio includes ACT Fibernet, Biocon Biologics, NSE.
Founders
- Naveen Tewari, Founder
- Mohit Saxena, Founder
- Abhay Singhal, Founder
- Amit Gupta, Founder
- Piyush Shah, Founder
Other articles talking about it
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