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Shutdown · Commerce & Consumer Brands

OnePlus to shut Bengaluru office, consolidate in Gurugram

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Date
Company
OnePlus
What it does
Smartphone and electronics manufacturer
Kind
Shutdown
Based in
Bengaluru
Sector
Commerce & Consumer Brands

What they do

OnePlus makes smartphones and other consumer electronics

What happened

It will close its Bengaluru corporate office and move staff to Gurugram

Why it matters

Partner-run exclusive stores are being shut, but OnePlus denies exiting India

The details

  • OnePlus will shutter its Bengaluru corporate office and consolidate India operations in Gurugram.
  • Bengaluru employees have been offered relocation to the Gurugram office.
  • Some employees unwilling to relocate are expected to leave through natural attrition.
  • OnePlus is reportedly preparing to exit the Indian market and shift to online sales.
  • Partner-run exclusive stores across India have been asked to shut down.
  • Only three company-owned outlets in Hyderabad, Chennai, and Bengaluru are likely to remain.
  • OnePlus denied any reduction in operations and said India is a key market.

The bigger picture

  • The move may indicate a shift in OnePlus's strategy for operating in India.

About the business

  • OnePlus manufactures smartphones, audio devices, and smart TVs.
  • It sells through online platforms, exclusive stores, and partner outlets.
  • The company operates in multiple countries, with India as a key market.
  • OnePlus is a subsidiary of BBK Electronics.

What happens next

  • OnePlus will relocate Bengaluru employees to Gurugram.
  • Partner-run stores will close, leaving only three company-owned outlets.
  • OnePlus says it will continue to serve the Indian market.

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