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Funding · Commerce & Consumer Brands

GOAT Life raises ₹1.6 crore in extended pre-seed round

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Date
Company
GOAT Life
What it does
High-protein instant oats brand
Kind
Funding
Amount
₹1.6 crore
Stage
pre-seed
Based in
Kota
Founded
2023-07
Sector
Commerce & Consumer Brands

What they do

GOAT Life makes high-protein oats that cook in 30 seconds, with 10-20g protein per serving

What happened

It raised ₹1.6 crore from D2C Insider Super Angels and others, extending its pre-seed round

Why it matters

The company also secured ₹2 crore on Shark Tank India Season 5 from Anupam Mittal and Aman Gupta

The details

  • GOAT Life raised an additional ₹1.6 crore in an extended pre-seed round.
  • The round was led by existing investor D2C Insider Super Angels.
  • Other participants included Consumer Collective by Atrium, Vikram Ahuja, Akash Gupta, and Dhruv Kohli.
  • Earlier, the company had raised ₹1.1 crore in a previous pre-seed round.
  • On Shark Tank India Season 5, GOAT Life secured ₹2 crore for 8% equity at a ₹25 crore valuation from Anupam Mittal and Aman Gupta.
  • The company's monthly revenue has grown from ₹10 lakh to ₹65 lakh.
  • Funds will be used for quick-commerce expansion (Blinkit, Swiggy Instamart), new flavours, and marketing.
  • GOAT Life is planning a larger ₹4-6 crore seed raise in the coming months.

The bigger picture

  • The extended pre-seed round shows continued investor confidence after the Shark Tank deal.
  • Revenue growth from ₹10 lakh to ₹65 lakh monthly indicates strong product-market fit.
  • The company is pivoting towards quick-commerce channels, which drove 1.7 million impressions in a Blinkit challenge.
  • Founder Yash Kalra previously founded Wisegg (shut down), showing resilience and learning from failure.

About the business

  • GOAT Life sells high-protein oats that cook in 30 seconds, with 10-20g protein per serving.
  • Flavours include Almond Kulfi, Cookies & Cream, Taramisu, mocha, tiramisu, mango, choco-nut, hazelnut, and strawberry swirl.
  • Products contain no refined sugar, preservatives, or artificial flavours.
  • Sales channels: 70% D2C, rest via Amazon and Blinkit.
  • The company rebranded from GoOAT in 2025.
  • Headquarters are in Kota.
  • Monthly revenue is ₹65 lakh (up from ₹10 lakh).

What happens next

  • Use funds for quick-commerce expansion on Blinkit and Swiggy Instamart.
  • Launch new flavours and ramp up marketing.
  • Plan a larger ₹4-6 crore seed raise in the coming months.
  • Evaluate expansion into protein cookies and powders.

The deal

Type
extended pre-seed

Investors

Founders

  • Yash Kalra, Founder

About GOAT Life

Product
Ready-to-eat high-protein oats free of refined sugar and preservatives that prepare in 30 seconds
Customers
Young, health-conscious consumers looking for convenient breakfast options
How it makes money
Sale of packaged breakfast food products via quick commerce and direct channels
What sets it apart
Preservative-free, 30-second oats delivering 10 to 20 grams of protein per serving

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