Roundup · Commerce & Consumer Brands

Go Zero ice cream brand sees growth after Shark Tank India appearance, with monthly users doubling to 8 lakh.

By Startup Enthusiast · 19 January 2026

What they do

Go Zero sells plant-based and high-protein ice creams through quick commerce in over 16 cities without owning factories

The company doubled its monthly users to 8 lakh after appearing on Shark Tank India Season 4 last year

FY25 revenue reached INR 35 Cr showing 3.2 times year-over-year growth for the Mumbai-based startup

Go Zero is a direct-to-consumer ice cream brand based in Mumbai that focuses on healthy alternatives.
The startup was founded in July 2022 by Kiran Shah who previously worked at Apsara Ice Creams.
Go Zero offers sugar-free, high-protein, and plant-based products to health-conscious consumers across India.
The brand appeared on Shark Tank India Season 4 which significantly boosted its visibility and customer base.
Following the TV appearance, the company's monthly users doubled to reach 8 lakh active customers.
Financial performance improved sharply with FY25 revenue hitting INR 35 Cr representing 3.2X YoY growth.
The business model relies on contract manufacturers rather than in-house production to keep operations lean.
Products are sold primarily via quick commerce platforms serving more than 16 cities nationwide.

The Shark Tank appearance provided a major marketing boost leading to rapid user acquisition for the brand.
Growing consumer interest in healthier dessert options drives the demand for sugar-free and plant-based ice creams.

Go Zero operates an asset-light model using third-party contract manufacturers instead of owning production facilities.
The company sells its ice cream products directly to consumers through popular quick commerce delivery apps.
Its product range includes sugar-free, high-protein, and plant-based variants targeting health-focused demographics.
The brand has expanded its distribution network to cover more than 16 cities across India.
Founder Kiran Shah brings industry experience from his previous role at Apsara Ice Creams.
The startup achieved significant financial traction with INR 35 Cr in revenue during the fiscal year 2025.
Customer engagement metrics show strong growth with 8 lakh monthly users following media exposure.
The business strategy focuses on leveraging digital platforms for efficient distribution and customer acquisition.
Revenue growth of 3.2X indicates strong market acceptance of its specialized ice cream offerings.

Product: Premium ice cream products with zero added sugar positioned for health-conscious consumers
Customers: Health-conscious consumers seeking sugar-free ice cream and frozen treats
How it makes money: D2C ice cream brand with focus on in-house content creators and direct customer engagement
What sets it apart: Sugar-free positioning with proprietary supply chain and seasonal revenue optimization