Freyr Energy names Rohit Sharma brand ambassador
By Abha Lohia ·
PartnershipClimate, Energy & Sustainability
- Freyr Energy designs, finances, installs and services rooftop solar systems for homes under the PM Surya Ghar scheme
- Cricketer Rohit Sharma has joined as its first brand ambassador, fronting a campaign called Solar Ho, Toh Freyr Ho
- The company says it has installed over 20,000 systems across more than 40 cities
What happened
- Rohit Sharma is Freyr's first ambassador.
- A nationwide campaign launches with him.
- The slogan is Solar Ho, Toh Freyr Ho.
- The message: rooftop solar is a 30-year decision.
Why it matters
- The PM Surya Ghar scheme brings millions of first-time buyers.
- Households can get subsidy support.
- Brand trust matters in a long-term purchase.
The business
- Freyr is described as India's second-largest residential rooftop solar firm under the scheme.
- It handles design, finance, installation and service.
- It has 20,000+ systems in 40+ cities.
- It offers a customer app and self-cleaning systems.
- It runs solar experience centres.
In numbers
20,000+Systems installed · 2026
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