Launch · Climate, Energy & Sustainability

Freyr Energy launches new campaign ahead of brand ambassador reveal

By Startup Enthusiast · 24 September 2026

What they do

Freyr Energy provides rooftop solar solutions for homes and businesses, offering system design, installation, and financing assistance

The company launched a nationwide campaign titled 'Solar ho, to Freyr ho!' ahead of revealing its first brand ambassador

Freyr Energy plans to partner with one of India's top cricketers to increase its brand visibility across the country

Freyr Energy has introduced a nationwide marketing initiative named 'Solar ho, to Freyr ho!' across various digital channels.
This promotional drive serves as a prelude to naming the enterprise's inaugural brand ambassador.
Leadership intends to collaborate with a prominent Indian cricketer who will represent the organization publicly.
The promotional effort urges buyers to look past standard equipment setups and concentrate on achieving household energy autonomy.
Marketing head Rajan Mahalingam is directing the deployment of these promotional materials across digital networks.

Management is celebrating ten years in business by expanding its public footprint and consumer recognition.
Residential photovoltaic adoption across the country is shifting from unfamiliar technology into mainstream domestic dialogue regarding utility savings.

Freyr Energy designs, installs, and maintains rooftop solar systems for residential and commercial customers in India.
The company offers an application that provides automated insights, energy tracking, and customer support.
Services include 100% financing options, system consultation, 3D design previews, and 1-year free insurance protection.
Freyr Energy operates 10 Solar Experience Centres across multiple states in India including Telangana, Andhra Pradesh, Maharashtra, and Madhya Pradesh.
The firm serves individual houses, apartments, and businesses seeking to reduce their electricity bills.