Funding · Agriculture & Food Systems

Fragaria Fruits in talks to raise ₹40 Cr

By Startup Enthusiast · 21 August 2026

What they do

Fragaria Fruits grows premium pesticide-free strawberries indoors using vertical farming

It is in talks to raise ₹40 Cr ($4.2 Mn) led by Blume Ventures at a ₹160 Cr valuation

The Chennai startup targets a premium niche in India's fast-growing agritech market

Fragaria Fruits is in talks to raise a ₹40 Cr ($4.2 Mn) funding round.
The round is led by Blume Ventures, with participation from existing investors WEH Ventures, Rainmatter, and others.
The post-money valuation is ₹160 Cr.
The fundraising talks were reported on 21 August 2026.
The company previously raised $2 Mn in seed funding about 10 months earlier.
That seed round was led by WEH Ventures and included Rainmatter, Spiral Ventures, and angel investor Sashi Kumar.

India's agritech market is expected to grow at 25% CAGR to $28 Bn by 2030.
Fragaria Fruits targets a premium niche with pesticide-free, high-quality strawberries.
The company is expanding from a pilot farm in Chennai to a large-scale farm near Bengaluru.

Fragaria Fruits is a Chennai-based agritech startup founded in 2024.
It uses indoor vertical farming to grow premium, pesticide-free strawberries year-round.
Its high-precision systems monitor light, temperature, humidity, nutrients, and irrigation.
The flagship product is European strawberries sold under the consumer brand Oh! Fruits.
The strawberries are claimed to be twice as sweet as average Indian strawberries.
The company has a pilot farm in Chennai and is scaling operations in Bengaluru.
It is constructing a large-scale commercial farm near Bengaluru.
It is also developing dedicated facilities for blueberries and raspberries.
The target daily output is 120 kg of premium strawberries.

Product: tech farming startup
Customers: Consumers seeking premium, pesticide-free, year-round fresh fruit supply
How it makes money: D2C and B2B supply of premium sustainably-grown fruit using vertical farming technology
What sets it apart: Indoor vertical farming producing strawberries twice as sweet as conventional varieties with 3x longer shelf life