Analysis · Commerce & Consumer Brands

Flipkart leads India e-commerce by daily active users

By Startup Enthusiast · 19 June 2026

What they do

Flipkart has about 85 million daily active users, leading the sector per a BofA report

Meesho follows with 70 million DAUs, while Amazon has over 60 million

Demand across value commerce and fashion remains strong despite macroeconomic concerns

A BofA report reveals that Flipkart leads India's e-commerce sector by daily active users (DAUs).
Flipkart had about 85 million DAUs in June 2026, according to Sensor Tower data.
Meesho came second with roughly 70 million DAUs.
Amazon had over 60 million DAUs in the same period.
In fashion apps, Myntra led with about 21 million DAUs.
Ajio had 6-7 million DAUs, while Nykaa Fashion had about 2 million DAUs.
Shein and Tata CLiQ each had below 2 million DAUs.
BofA noted no visible slowdown in value commerce demand or e-commerce parcel shipments despite macroeconomic concerns.

BofA observed that demand trends across fashion and beauty remain healthy despite inflationary pressures.
Competition in premium fashion and beauty categories remains relatively limited.
Meesho's shipment volumes and NMV (net merchandise value) growth show no slowdown signs.
BofA expects Delhivery's part truckload business to grow over 20% year-on-year in the near term.
Valuations across listed internet companies have corrected over the past 6 months despite stable business momentum.

Flipkart is an e-commerce marketplace that sells a wide range of products including electronics, fashion, and groceries.
It operates in India and competes with Amazon, Meesho, and others.
Myntra is a fashion-focused e-commerce platform owned by Flipkart.
Meesho is a value-commerce platform that connects sellers with price-conscious buyers.
Amazon India is a full-stack e-commerce marketplace with a broad product catalogue.
Ajio is Reliance's fashion e-commerce platform.
Nykaa Fashion is the fashion vertical of Nykaa, a beauty and fashion retailer.
Shein is a fast-fashion e-commerce platform that re-entered India via Reliance.

BofA sees room for valuation re-rating as growth remains intact across key internet sectors.
Consumer internet companies may be early beneficiaries of AI adoption, improving personalisation, engagement, and cost optimisation.
AI may not materially boost revenues over the next 12-18 months but could support margin expansion.