Results · Professional & Local Services

DrinkPrime reports revenue growth and expansion plans

By Startup Enthusiast · 23 February 2026

What they do

DrinkPrime rents water purifiers with free maintenance to households

FY25 revenue rose 50% to ₹70.38 Cr serving over 2.5 lakh homes daily

The company targets doubling reach to 5 lakh households by 2026

DrinkPrime reported ₹70.38 Cr revenue for FY25.
This represents a ~50% year-on-year increase from FY24.
The company projects ₹97 Cr revenue for the current fiscal year.
It currently serves more than 2.5 lakh households every day.
Founders launched the business in 2016 to address water quality issues.
The firm aims to double its customer base to 5 lakh households by 2026.
Management wants to raise national water purifier penetration to 25% by FY28.
Current market penetration stands at approximately 10% according to the facts.

The model uses a rent-to-own subscription structure for customers.
Customers pay no upfront cost for the water purifier device.
The service includes free lifetime maintenance, delivery, and relocation.
A connected mobile app tracks real-time water quality and consumption.
Manufacturing happens at a dedicated contract unit in Bengaluru.
Products are designed specifically for different city water conditions.
The flagship product combines RO, UV, and copper filtration technology.
Specialized variants exist for hard water areas like Kolkata and Chennai.
UV-only models serve low-TDS cities like Mumbai and Pune.
The company offers 24 total SKUs including alkaline and under-the-counter models.
80% of sales come directly through the D2C website.
20% of sales are generated through partners like Furlenco and Rentomojo.
Operations cover major metros including Delhi NCR, Hyderabad, and Mumbai.

Product: Subscription-based reverse osmosis water purification systems with IoT monitoring, including Copper, Alkaline, and Under-the-Sink variants
Customers: Urban households seeking reliable safe drinking water through subscription model
How it makes money: Subscription-based service model for water purifiers with IoT connectivity and predictive maintenance
What sets it apart: Service-based model with IoT monitoring enabling predictive maintenance and improved customer experience
Operations: Operating across 20 cities with expanded product portfolio and AI-enhanced operations