Funding · Professional & Local Services

DrinkPrime raises ₹20 crore in extended Series A

By Startup Enthusiast · 11 March 2026

What they do

DrinkPrime offers IoT-enabled water purifiers on a monthly subscription starting ₹349

It raised ₹20 crore ($2.2 million) in an extended Series A round led by Mirabilis Investment Trust and Artha Continuum Fund

The company aims to reach ₹100 crore revenue in FY26 and serve 1 million households in three years

DrinkPrime raised ₹20 crore ($2.2 million) in an extended Series A round, including undisclosed debt.
The round was led by Mirabilis Investment Trust and Artha Continuum Fund.
The post-round valuation is ₹340 crore ($36.8 million), up 31% from ₹260 crore in the previous round.
The company has over 200,000 households as customers.
DrinkPrime plans to use the funds for geographic expansion, strengthening IoT and data capabilities, and scaling field service infrastructure.
It also aims to invest in R&D, new product launches, AI-driven processes, and offline retail distribution in tier-II cities.
The target is ₹100 crore revenue in FY26 and becoming EBITDA positive.

DrinkPrime addresses the challenge of safe drinking water in urban India through a subscription model.
The subscription model targets inefficiencies in the traditional water purifier market.
The company's revenue grew 54% to ₹72.1 crore in FY25, while net loss reduced 18.4% to ₹11.5 crore.

DrinkPrime provides IoT-enabled water purifiers on a subscription basis.
Products include RO+UV purifiers with IoT, and models like DrinkPrime Copper, Alkaline, UTS, and Under the Sink.
The monthly subscription starts at ₹349 and includes installation and maintenance.
The company serves over 200,000 households across multiple cities.
Revenue in FY25 was ₹72.1 crore, up from ₹46.8 crore in FY24.
Net loss in FY25 was ₹11.5 crore, down from ₹14.1 crore in FY24.

Target ₹100 crore revenue in FY26 and become EBITDA positive.
Scale to 20 cities and serve 1 million households in three years.
Use funds for geographic expansion, strengthening IoT and data capabilities, and scaling field service infrastructure.
Invest in R&D, new product launches, AI-driven processes, and offline retail distribution in tier-II cities.

Product: Subscription-based reverse osmosis water purification systems with IoT monitoring, including Copper, Alkaline, and Under-the-Sink variants
Customers: Urban households seeking reliable safe drinking water through subscription model
How it makes money: Subscription-based service model for water purifiers with IoT connectivity and predictive maintenance
What sets it apart: Service-based model with IoT monitoring enabling predictive maintenance and improved customer experience
Operations: Operating across 20 cities with expanded product portfolio and AI-enhanced operations