Funding · Commerce & Consumer Brands

DaMENSCH raises ₹17.40 crore in extended Series B round at flat valuation

By Startup Enthusiast · 7 September 2026

What they do

DaMENSCH is a direct-to-consumer men’s apparel brand offering innerwear, casualwear, and everyday apparel in India

The company raised ₹17.40 crore in an extended Series B round from existing backer A91 Partners and new investor Tancom Electronics

The valuation remained flat at ₹600 crore, indicating a competitive phase in the D2C men’s apparel market

DaMENSCH raised ₹17.40 crore in an extended Series B round from existing backer A91 Partners and new investor Tancom Electronics.
The valuation remained flat at ₹600 crore, indicating a competitive phase in the D2C men’s apparel market.
The company issued 887 compulsorily convertible preference shares (CCPS) to A91 Partners at ₹1,69,052 per share to raise ₹15 crore.
Separately, DaMENSCH issued 168 CCPS to Tancom Electronics at ₹1,42,692 per share to raise ₹2.40 crore.
The total amount raised in this round is ₹17.40 crore, with A91 Partners remaining the largest shareholder at 22.45%.

The flat valuation suggests that the D2C men’s apparel market is entering a more competitive phase.
DaMENSCH’s revenue grew 34% to ₹118 crore in FY25, but competitors like XYXX and Bummer are also scaling.
The company plans to use the fresh capital to meet business requirements and support growth.

DaMENSCH is a direct-to-consumer men’s apparel brand offering innerwear, casualwear, and everyday apparel in India.
The company sells products like UNREAL briefs, Deo-Soft underwear, Neo-Skin bamboo vests, and shapewear through its own platform and marketplaces.
DaMENSCH’s products are designed for Indian men, with advanced fabrics that cool, stretch, and support in Indian weather.
The company’s website allows customers to shop for vests, tank tops, boxers, T-shirts, joggers, and pyjamas in one scroll.
DaMENSCH’s products are engineered with smart fabrics and thoughtful details to provide comfort, performance, and style.

DaMENSCH plans to use the fresh capital to meet its business requirements and support its growth.

A91 Partners (existing backer) — A91 Partners is an existing backer of DaMENSCH and holds a 22.45% stake in the company.
Matrix (existing investor) — Matrix holds a 12.76% stake in DaMENSCH.
Saama Capital (existing investor) — Saama Capital holds an 11.14% stake in DaMENSCH.
Whiteboard Capital (existing investor) — Whiteboard Capital holds a 9.61% stake in DaMENSCH.

Product: D2C lifestyle brand
Customers: Men seeking premium innerwear, casualwear and everyday clothing through D2C and marketplace channels
How it makes money: Direct-to-consumer e-commerce and retail store operations selling proprietary men's apparel
What sets it apart: Focus on quality innerwear and comfort-first design with retail expansion driving market presence