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Funding · Healthcare & Life Sciences

Cradlewise raises $12 million for smart crib expansion

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Cradlewise logo
Date
Company
Cradlewise
What it does
AI-powered smart baby cribs
Kind
Funding
Amount
$12 million
Stage
Series A
Based in
Pune
Founded
2019
Sector
Healthcare & Life Sciences

What they do

Cradlewise develops AI-enabled smart cribs that use sensors to monitor infant sleep patterns and automatically soothe babies before they fully wake up

What happened

The company raised $12 million in a Series A round led by 3one4 Capital and Prudent Investment Management to support growth and product development

Why it matters

The startup operates an integrated manufacturing facility in Pune and aims to expand its reach beyond cribs into broader child sleep hardware and software

The details

  • Cradlewise raised $12 million in a Series A funding round.
  • The round was led by 3one4 Capital and Prudent Investment Management.
  • This investment brings the company's total funding to $26 million.
  • The capital will support geographic expansion, channel growth, and product R&D.
  • The startup plans to expand its roadmap to include software-led sleep routines and additional hardware for older children.
  • The company manufactures its products at an integrated facility in Pune.

The bigger picture

  • The company aims to solve parental exhaustion by using AI to predict and intervene in infant sleep cycles.
  • Cradlewise claims its models have been trained on over 75 million hours of sleep data.
  • The startup faces scrutiny regarding data privacy and compliance with India's Digital Personal Data Protection (DPDP) Act.

About the business

  • Cradlewise sells an AI-first smart crib that converts from a bassinet to a crib.
  • The system uses sensors to track movement, sound, and breathing to soothe babies.
  • The product integrates with a connected app to provide parents with sleep insights.
  • The company operates an integrated manufacturing facility in Pune to control quality and costs.
  • It has transitioned to a subscription-based model for some offerings to manage rising costs.
  • The company serves markets including the US and India.

What happens next

  • Expand access through online, retail, and international channels.
  • Develop software-led sleep routines and additional child sleep hardware.
  • Introduce lower-priced entry points and reusable sensing modules.

The deal

Type
funding

Investors

  • 3one4 Capital (lead) — An Indian venture capital firm.
  • Prudent Investment Management (lead) — An investment management firm.

Founders

  • Radhika Patil, CEO
  • Bharath Patil, CTO

About Cradlewise

Product
AI-enabled smart crib using sensors to track movement, sound and sleep state; automatically bounces to soothe and predict waking
Customers
New parents and families seeking technology solutions for infant sleep challenges
How it makes money
D2C hardware sales through website and ecommerce; expanding to retail partnerships and offline channels
What sets it apart
Patented sensing and hardware; AI predicts baby waking before it happens; saves parents up to two hours daily
Operations
San Francisco and Bengaluru based; used by OpenAI CEO Sam Altman; expanding internationally

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