Funding · Healthcare & Life Sciences
Cradlewise raises $12 million for smart crib expansion
By Startup Enthusiast ·

- Date
- Company
- Cradlewise
- What it does
- AI-powered smart baby cribs
- Kind
- Funding
- Amount
- $12 million
- Stage
- Series A
- Based in
- Pune
- Founded
- 2019
What they do
Cradlewise develops AI-enabled smart cribs that use sensors to monitor infant sleep patterns and automatically soothe babies before they fully wake up
What happened
The company raised $12 million in a Series A round led by 3one4 Capital and Prudent Investment Management to support growth and product development
Why it matters
The startup operates an integrated manufacturing facility in Pune and aims to expand its reach beyond cribs into broader child sleep hardware and software
The details
- Cradlewise raised $12 million in a Series A funding round.
- The round was led by 3one4 Capital and Prudent Investment Management.
- This investment brings the company's total funding to $26 million.
- The capital will support geographic expansion, channel growth, and product R&D.
- The startup plans to expand its roadmap to include software-led sleep routines and additional hardware for older children.
- The company manufactures its products at an integrated facility in Pune.
The bigger picture
- The company aims to solve parental exhaustion by using AI to predict and intervene in infant sleep cycles.
- Cradlewise claims its models have been trained on over 75 million hours of sleep data.
- The startup faces scrutiny regarding data privacy and compliance with India's Digital Personal Data Protection (DPDP) Act.
About the business
- Cradlewise sells an AI-first smart crib that converts from a bassinet to a crib.
- The system uses sensors to track movement, sound, and breathing to soothe babies.
- The product integrates with a connected app to provide parents with sleep insights.
- The company operates an integrated manufacturing facility in Pune to control quality and costs.
- It has transitioned to a subscription-based model for some offerings to manage rising costs.
- The company serves markets including the US and India.
What happens next
- Expand access through online, retail, and international channels.
- Develop software-led sleep routines and additional child sleep hardware.
- Introduce lower-priced entry points and reusable sensing modules.
The deal
- Type
- funding
Investors
- 3one4 Capital (lead) — An Indian venture capital firm.
- Prudent Investment Management (lead) — An investment management firm.
Founders
- Radhika Patil, CEO
- Bharath Patil, CTO
About Cradlewise
- Product
- AI-enabled smart crib using sensors to track movement, sound and sleep state; automatically bounces to soothe and predict waking
- Customers
- New parents and families seeking technology solutions for infant sleep challenges
- How it makes money
- D2C hardware sales through website and ecommerce; expanding to retail partnerships and offline channels
- What sets it apart
- Patented sensing and hardware; AI predicts baby waking before it happens; saves parents up to two hours daily
- Operations
- San Francisco and Bengaluru based; used by OpenAI CEO Sam Altman; expanding internationally
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