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Funding · Agriculture & Food Systems

Corel Life Care raises INR 12 million from Shark Tank investors

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Date
Company
Corel Lifecare
What it does
Aquaculture inputs brand for shrimp and fish farming
Kind
Funding
Amount
INR 12 million
Stage
seed
Founded
2023
Sector
Agriculture & Food Systems

What they do

Corel Life Care provides science-backed aquaculture inputs for shrimp and fish farmers at half the cost of conventional alternatives

What happened

The company secured INR 12 million for 8% equity from Anupam Mittal and Kunal Bahl on Shark Tank India Season 5

Why it matters

International interest emerged from Vietnam, Ecuador, and Indonesia following the televised deal presentation to a wide audience

The details

  • Corel Life Care raised INR 12 million for 8% equity from Anupam Mittal and Kunal Bahl on Shark Tank India Season 5.
  • The founders initially asked for INR 12 million for only 2% equity but accepted a better valuation offer.
  • The investment will fund a nationwide scale-up and strengthen last-mile delivery capabilities for farmers across India.
  • The company plans to expand farmer access through its existing network and direct sales teams visiting ponds regularly.
  • International interest in the business model has already surfaced from markets like Vietnam, Ecuador, and Indonesia.
  • This funding round marks a significant validation of their farmer-first philosophy and cost-effective product strategy.
  • The deal highlights the growing investor confidence in specialized agri-tech solutions targeting smallholder farmers.
  • Corel Life Care aims to leverage this capital to improve operational efficiency and reach more rural customers.

The bigger picture

  • Shark Tank deals provide immediate brand visibility and credibility for early-stage startups seeking growth capital.
  • The reduced equity stake (8% vs initial 2% ask) indicates a more favorable valuation for the founders.
  • Global interest suggests the aquaculture input model has scalable potential beyond the Indian domestic market.

About the business

  • Corel Life Care operates as an aquaculture inputs brand serving both shrimp and fish farming sectors.
  • They offer science-backed solutions designed to manage disease risks and address crop unpredictability for farmers.
  • Their products are priced at approximately half the cost of conventional alternatives available in the market.
  • Sales teams conduct direct pond visits, engaging with 8-10 farmers per day per representative for support.
  • The company maintains a Farmer Connect Partner network that engages approximately 2,000 farmers every month.
  • Products focus on preventive healthcare practices and technical education through regular conclaves and farmer workshops.
  • Order dispatches are executed routinely within 24 hours, with some regions receiving deliveries in just 6 hours.
  • The business model relies heavily on direct engagement and rapid logistics to build trust with end-users.
  • A future plan involves launching a Q-commerce-like model allowing for on-demand ordering of aquaculture inputs.

What happens next

  • Execute a nationwide scale-up of operations using the raised capital.
  • Strengthen last-mile delivery infrastructure to maintain rapid order dispatch times.
  • Expand farmer access through increased direct pond visits and partner networks.
  • Explore international expansion opportunities in Vietnam, Ecuador, and Indonesia.

The deal

Type
funding

Investors

  • Anupam Mittal and Kunal Bahl (lead) — Investors who appeared on Shark Tank India Season 5 and made a joint investment in Corel Life Care.

Founders

  • Abhijeet Naohate, Founder & CEO
  • Rohit Patel, Co-founder & Chief Business Officer
  • Nikhilesh Hajare, Co-founder & COO

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