IPO · Commerce & Consumer Brands

BRND.ME converts to public company, eyes IPO

By Startup Enthusiast · 17 June 2026

What they do

BRND.ME acquires and operates D2C brands in health, wellness and lifestyle globally

It converted from private to public company and plans an IPO in 12-18 months

The company achieved adjusted EBITDA profitability and cash-flow positive in FY26

BRND.ME converted from a private company to a public company, changing its name from Mensa Brand Technologies Private Limited to Mensa Brand Technologies Limited.
The conversion was approved by the National Company Law Tribunal (NCLT) and the Registrar of Companies.
The company plans to evaluate an initial public offering (IPO) in the next 12 to 18 months.
BRND.ME redomiciled from Singapore to India through a cross-border composite merger, completed in under 10 months.
The merger received approvals from the High Court of Singapore and the NCLT Chandigarh bench.
The NCLT Chandigarh bench approved the reverse flip about 4 months before the conversion.
The company achieved adjusted EBITDA profitable and operating cash-flow positive in FY26.

The conversion to a public company is a step toward a potential IPO, which the company plans to evaluate in the next 12-18 months.
The company redomiciled from Singapore to India, simplifying its corporate structure for an Indian listing.
BRND.ME became the fastest Indian startup to enter the unicorn club, crossing a valuation of $1 billion within six months of incorporation.

BRND.ME is a roll-up ecommerce brand that acquires direct-to-consumer (D2C) businesses in health, wellness and lifestyle for global markets.
It initially acquired 20 brands and later sold non-core ones, including India Lifestyle Network (ILN).
Its four flagship brands are Majestic Pure (aroma therapy, essential oils), Botanic Hearth (hair care), MyFitness (healthy snacking) and PartyPropz (party decor).
Majestic Pure generated annual revenue of ₹400 crore in FY26.
Botanic Hearth generated annual revenue of ₹300 crore in FY26.
MyFitness generated annual revenue of ₹200 crore in FY26.
PartyPropz generated annual revenue of ₹200 crore in FY26.
Other brands include Dennis Lingo, Ishin, Bonkids, Trust Basket, Villian and Folkuture.
The company sells in international markets including the US, Canada, Middle East and Europe.
Men's fragrance brand Villain forayed into the US market.
BRND.ME started selling in Europe 18 months ago under a pilot phase, led by Botanic Hearth and Majestic Pure.

Accel (existing) — Accel is a venture capital firm.
Alpha Wave Global (existing) — Alpha Wave Global is an investment firm.
Norwest Venture Partners (existing) — Norwest Venture Partners is a venture capital and growth equity firm.
Tiger Global Management (existing) — Tiger Global Management is an investment firm.
Prosus Ventures (existing) — Prosus Ventures is the venture capital arm of Prosus.