Funding · Commerce & Consumer Brands

Xtovia raises ₹6.9 crore pre-seed round

By Startup Enthusiast · 17 June 2026

What they do

Xtovia is a premium haircare brand that uses proprietary TriLayerX Hair Tech to repair structural damage

It raised ₹6.9 crore in pre-seed funding led by V3 Ventures, with participation from Consumer Collective by Atrium and angel investors

The company plans to use the funds to strengthen its IP portfolio, expand distribution, and launch its initial product range

Xtovia, a premium science-led haircare startup, has raised ₹6.9 crore in a pre-seed funding round.
The round was led by V3 Ventures, with participation from Consumer Collective by Atrium and a group of angel investors.
The company addresses structural hair damage using its proprietary TriLayerX Hair Tech.
Its four-step regimen (spray, mask, shampoo, conditioner) was previously available only in salons.
Xtovia has filed 4 global patent applications and conducted over 35 in-vitro and clinical studies.
The startup claims its products perform up to 20% better than leading international bond-repair brands in clinical tests.
Funds will be used to strengthen the IP portfolio, build the team, expand distribution, and launch the initial product range.

Consumer preference is shifting toward solution-focused and personalised haircare products.
Competitors like Moxie Beauty (raised $15M in Dec 2025) and Ionic Professional (raised ₹6.5 crore pre-seed) show growing investor interest in the Indian haircare space.
Xtovia's science-backed approach and clinical data differentiate it in a crowded market.

Xtovia is a premium, science-led haircare brand focused on repairing structural hair damage.
Its products are formulated to strengthen the hair core, repair damaged cuticles, and restore the lipid layer.
The company uses TriLayerX Hair Tech, a proprietary technology, in its formulations.
It currently sells through its own D2C website and plans to expand to ecommerce and quick commerce platforms.
The startup has conducted over 1,500 product iterations and 500-plus consumer validations.
It has filed 4 global patent applications for its technology.

Strengthen its intellectual property portfolio.
Build the team and expand distribution to ecommerce and quick commerce platforms.
Launch the initial product range and invest in brand-building and consumer education.
Aim to become a global Indian beauty brand.

Product: Premium haircare products using TriLayerX Hair Tech with 35+ clinical studies and 1,500+ product iterations
Customers: Consumers seeking high-performance, science-backed haircare solutions
How it makes money: D2C premium haircare brand
What sets it apart: Built on proprietary in-house technology with 4 global patent applications; repairing technology backed by clinical validation