Partnership
Nykaa partners OpenAI for ChatGPT shopping
By Startup Enthusiast ·
- Date
- Company
- Nykaa
- What it does
- Nykaa, beauty retailer
- Kind
- Partnership
- Based in
- Mumbai
- Founded
- 2012
What they do
Nykaa announced a multi-year agreement to let people find and buy products from its catalogue inside ChatGPT
What happened
Nykaa Beauty and Nykaa Fashion are added as connected apps in the assistant
Why it matters
Nykaa will also use ChatGPT Enterprise and Codex across teams to raise productivity and speed up feature building
The details
- The deal runs for multiple years.
- Shoppers can browse and buy directly in ChatGPT.
- Internal teams get enterprise AI and coding tools.
- It was announced in June 2026.
More on Nykaa
- Nykaa Fashion launches zero-commission brand accelerator1 October 2026 · Launch
- Nykaa and L’Oréal’s BOLD partner to back Indian beauty startups24 September 2026 · Partnership
- Nykaa posts strong Q1 and FY26 results13 September 2026 · Results
- Nykaa outlines long-term growth targets for fiscal 203012 September 2026 · Milestone
- Nykaa hosts third annual Best in Beauty awards8 August 2026 · Award
- Nykaa Q1 FY27 profit triples to Rs 80 crore4 August 2026 · Results
- Nykaa acquires 51% stake in Aminu for ₹32 crore4 August 2026 · Acquisition · ₹32 Cr
- Nykaa hires ex-Instamart executive for quick delivery28 July 2026 · People
Same day
- Sarvam raises $234 Mn from HCLTech to reach unicorn status17 June 2026 · Analysis · $234 Mn
- Ola Electric faces SEBI probe over misleading disclosure claims17 June 2026 · Policy
- Aquapulse raises ₹45 Cr for shrimp farming expansion17 June 2026 · Funding · ₹45 Cr
- Lissun raises Rs 2.77 crore from existing investors17 June 2026 · Funding · Rs 2.77 crore
- Xtovia raises ₹6.9 crore pre-seed round17 June 2026 · Funding · ₹6.9 crore
- INFLUISH raises pre-seed funding at ₹25 crore valuation17 June 2026 · Funding