Results · Commerce & Consumer Brands

Bonkers Corner reports revenue growth and expansion plans

By Startup Enthusiast · 23 February 2026

What they do

Bonkers Corner is a direct-to-consumer streetwear brand founded in 2020 by Shubham Gupta

The company reported ₹125.77 Cr revenue for FY25 and projects ₹180-190 Cr for FY26

It operates 22 stores and focuses on retail expansion and strengthening its women's wear segment

Bonkers Corner reported ₹125.77 Cr revenue for FY25, up 26% from the previous year.
The D2C streetwear brand projects ₹180-190 Cr revenue for the current fiscal year 2026.
Sales are driven primarily by its website and app which account for 60% of total revenue.
The company operates 22 offline stores across India contributing 35% to its sales mix.
Marketplaces contribute a small 5% share while repeat customer rates remain strong at 35-40%.
Founder Shubham Gupta established the brand in 2020 focusing on culturally grounded designs.
The business maintains vertical integration through in-house manufacturing at its facility in Padgha, Thane.
India's streetwear market is projected to reach $26 Bn by 2026 providing growth context.

High repeat customer rates suggest effective brand loyalty strategies and product-market fit.
Vertical integration allows better control over supply chain speed and inventory turns.

Bonkers Corner sells oversized graphic T-shirts hoodies sweatshirts and co-ord sets directly to consumers.
The product range includes licensed collections featuring brands like Disney Marvel and Smiley.
Women’s wear is a key category that the company aims to strengthen further.
Revenue comes mainly from online channels with a significant portion from physical retail stores.
The brand differentiates itself through original culturally grounded designs rather than generic apparel.
In-house manufacturing in Thane enables faster production cycles and quality control measures.
The company targets young consumers interested in street fashion and pop culture collaborations.
Offline expansion supports brand visibility and allows customers to try products before buying.
Inventory management focuses on improving turns to reduce waste and increase efficiency.

Product: Streetwear fashion including oversized graphic T-shirts, hoodies, sweatshirts, gym wear and co-ord sets
Customers: Gen Z and young consumers seeking affordable, trendy streetwear and drop-led fashion
How it makes money: D2C through online channels with expanding omnichannel retail presence across physical stores
What sets it apart: Drop-led demand strategy and oversized design aesthetic that resonates with Gen Z