Shutdown · Commerce & Consumer Brands

BigBasket shuts Fresho offline stores to focus on quick commerce

By Startup Enthusiast · 19 August 2025

What they do

BigBasket is an online grocery platform that also ran Fresho, a chain of physical grocery stores

It is shutting down all Fresho offline stores to concentrate on scaling its quick commerce operations

The move comes as BigBasket expands its dark store network from 400 to 700 by FY26-end

BigBasket is shutting down its Fresho offline stores across multiple cities.
Fresho was launched in 2021 as BigBasket's physical grocery retail format.
At its peak, Fresho operated close to 200 outlets nationwide.
The company had initially planned to scale Fresho to nearly 800 outlets across India.
BigBasket has pivoted to quick commerce and exited its slotted delivery model.
The decision to shutter Fresho stores is to focus on scaling quick deliveries.
In June 2025, BigBasket began piloting a 10-minute food delivery service offering items from Starbucks India and Qmin.

Fresho sold fresh fruits, vegetables and other grocery essentials from BigBasket's online catalogue.
Each Fresho store employed around six to seven people (unverified).
BigBasket competes against Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes and Amazon.
BigBasket's B2C arm Innovative Retail Concepts had a turnover of ₹7,673 crore in FY25.
BigBasket's B2B unit Supermarket Grocery Supplies had revenue of ₹2,227 crore in FY25.

BigBasket is expanding its dark store network from 400 to 700 by FY26-end.
The company is piloting a 10-minute food delivery service with Starbucks India and Qmin.

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