Partnership · Commerce & Consumer Brands

BigBasket becomes quick commerce partner of RCB for IPL 2025

By Startup Enthusiast · 8 April 2025

What they do

BigBasket is a Tata Enterprise online grocery platform in India

It becomes the official quick commerce partner of Royal Challengers Bengaluru for IPL 2025

The partnership includes a hyperlocal campaign featuring Virat Kohli and the Kannada word 'andre'

BigBasket has become the official quick commerce partner of Royal Challengers Bengaluru for IPL 2025.
It launched a hyperlocal digital campaign featuring the Kannada word 'andre'.
The campaign film shows Virat Kohli and teammates using 'andre' to describe Bengaluru experiences.
Comedian Danish Sait as Mr. Nags appears as a BigBasket delivery partner saying '10 minutes andre, bigbasket'.
The campaign film has received over 9.5 million organic views on Instagram.
Total viewership is expected to cross 10 million across platforms this week.
BigBasket will have digital presence across RCB's Instagram and YouTube with exclusive behind-the-scenes content.
On-ground activations include a Selfie Kiosk at match venues for fans to take virtual selfies with players.

The partnership reflects shared values of speed, reliability, and connection with Bengaluru.
It signals BigBasket's commitment to serving Bengaluru both on and off the pitch.
The campaign uses a local word to deepen brand connection with the city's audience.

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