Launch · Commerce & Consumer Brands

BigBasket launches multi-category quick commerce for Tata brands

By Startup Enthusiast · 21 July 2025

What they do

BigBasket runs online grocery and quick commerce in India

It is launching a multi-category model to deliver Tata brands like Croma, Titan, and 1mg fast

The move helps BigBasket compete with rivals Blinkit, Zepto, and Swiggy Instamart. sector

BigBasket is launching a multi-category quick commerce model to deliver Tata Group brands fast.
The model uses BigBasket's dark stores, warehouses, and last-mile fleet.
Tata-owned brands include Croma, Titan, 1mg, Qmin, and Starbucks.
A pilot with Croma for the iPhone 16 launch on BB Now happened last year.
Electronics now make up 7–8% of BigBasket's overall sales.
BigBasket has partnered with Jockey for innerwear and apparel, and with Tata 1mg for pharmacy.
The pharmacy model is live across 40 locations in Bengaluru, Hyderabad, and Chennai.
BigBasket is also launching an ad campaign featuring Karisma and Kareena Kapoor.

Quick commerce rivals like Blinkit, Zepto, and Swiggy Instamart are expanding dark stores and categories.
Blinkit is shifting to an inventory-led model from September 1.
Tata Sons is injecting $400 million into Tata Digital from TCS dividend earnings.
Tata Digital has spent over $2 billion since 2021.

BigBasket runs online grocery and quick commerce in India.
It uses dark stores, warehouses, and a last-mile fleet for delivery.
All categories are integrated into the main BigBasket app, not separate apps.
BigBasket does not hold inventory for most categories; brands manage stock and compliance.
Commercial arrangements are either pure logistics fees or revenue-share depending on the category.