Launch · Commerce & Consumer Brands

BigBasket pivots fully to quick commerce

By Startup Enthusiast · 27 August 2024

What they do

BigBasket is a Tata Digital-owned online grocery marketplace

It plans to offer only 10-30 minute delivery, pivoting entirely to quick commerce

Quick commerce already contributes over 50% of revenue; the company targets $1.5 billion in sales this year

BigBasket is planning to pivot entirely to quick commerce.
It will offer only 10-30 minute delivery in the coming weeks.
The company already runs a quick commerce service called BB Now.
BB Now contributes more than 50% of BigBasket's total revenue.
BigBasket expects quick commerce to account for over 60% of sales this fiscal year.
The company is targeting $1.5 billion (Rs 12,400 crore) in total sales for the current fiscal year.
BigBasket is also eyeing an IPO in 2025 after becoming profitable.

Quick commerce market share as of July 2024: Blinkit 40-45%, Instamart 20-25%, Zepto 15-20%, BigBasket 10-15%.
Quick commerce competitors include Blinkit, Zepto, Swiggy InstaMart, and Flipkart Minutes.
Quick commerce firms are expanding their SKU base as they improve warehousing and logistics.
Discounts from quick commerce firms have noticeably shrunk.