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Launch · Commerce & Consumer Brands

Bigbasket plans private label meats and beauty

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BigBasket logo
Date
Company
BigBasket
What it does
Online grocery platform
Kind
Launch
Based in
Bengaluru
Sector
Commerce & Consumer Brands

What they do

Bigbasket is an online grocery platform backed by Alibaba

What happened

It plans to sell fresh meats and beauty products under its own brands

Why it matters

The company aims to raise private label revenue share from 34% to 45% by April 2019

The details

  • Bigbasket plans to sell fresh meats and beauty products through its private labels.
  • The fresh meat supply will focus on hotels, restaurants, and caterers.
  • In March 2018, Bigbasket announced a subscription-based micro-delivery model.
  • It also plans to tap the offline market via kiosks.
  • Bigbasket is in talks to acquire DailyNinja, RainCan, Supr Daily, or Milkbasket.
  • Entrackr reported that RainCan is closer to being acquired.
  • The company is flush with funds and looking to raise another round.

The bigger picture

  • Bigbasket already runs private labels Fresho, Royal, Popular, and Tasties.
  • Private labels currently contribute 34% of its revenue.
  • The company targets 45% revenue from own brands by April 2019.
  • Fresh meat competitors include Licious and Zapperfresh.
  • Beauty product competitor is Nykaa.

About the business

  • Bigbasket is an online grocery platform based in Bengaluru.
  • It is backed by Alibaba.
  • Its private labels include Fresho, Royal, Popular, and Tasties.
  • Private labels generate 34% of its revenue.

What happens next

  • Launch fresh meats and beauty products under private labels.
  • Increase private label revenue share to 45% by April 2019.
  • Tap offline market via kiosks.
  • Acquire micro-delivery startups like RainCan.

Founders

  • Hari Menon, CEO

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